Martial Arts Management

I called an insurance agent the other day to find out about rates for my new office building. From the lady who answered the phone, I found out much more information than I needed or wanted to know about the agent and his whereabouts. It seemed that he liked to take long lunch hours with ...

  As a school operator, you will eventually begin to add staff and, as your school grows, that will likely not only involve hiring administrative support, but also adding assistant instructors and possibly even head instructors. As a single school expands beyond 200 active students, or as you branch out into a second, third or ...

With the passing of every New Year, you must understand the magnitude of social and economic changes in the world. In the past, change in business and social life was incremental and a set of personal strategies for achieving excellence was not required. Today, in our knowledge-based world, where change is the rule, a set ...

In the July and August NAPMA Resources Kits, all NAPMA members received parts 1 and 2 of an interview by Rob Colasanti with my instructor Jhoon Rhee. Jeff Smith and I have been associated with Jhoon Rhee for 45 and coming up on 40 years, respectively. If you are not a NAPMA member, then you ...

What are some of the reasons so many people fail to achieve their goals?

I was involved in a pretty toxic IRS audit of the tax return of one of my clients (a plumber who was operating his business as a Sole Proprietorship) a while back. The auditor seemed pretty intent on not allowing his business deductions as business expenses because, although his income had been steadily going up, his ...

What would you recommend to martial arts school owners to improve their advertising? Jay Abraham answers… First, set very specific goals for your advertising. Make sure the ads are designed to be direct response and focused strictly on the reader, stating what is in it for him or her. Include a call-to-action message. Offer information, ...

This month, I want to continue my presentation of the Conditions of Learning by focusing on goal setting as it relates to teaching. Most of us think that we have a rather good notion of how to engage in goal setting. After all, we reached Black Belt and beyond, and we run our businesses successfully. ...

This is a brief excerpt of my in-depth Inter-view with Dan Kennedy. You can read the entire interview and participate in a live call, with Dan Kennedy and me, on July 15. Visit NAPMA.com/DanKennedy to register.Stephen Oliver: Let’s start with the so-called elephant in the room: the economy and the dreaded “R” word. Economists recession ...

Wealth never rewards wimps! Money only moves because of courage. You must have the courage to act on your ideas. Ask yourself: “What do I need to do right  now to improve my business that I have not had the courage to do before?” To help put things into perspective, let me give you an ...