In the July and August NAPMA Resources Kits, all NAPMA members received parts 1 and 2 of an interview by Rob Colasanti with my instructor Jhoon Rhee. Jeff Smith and I have been associated with Jhoon Rhee for 45 and almost 40 years, respectively. If you are a NAPMA member, then pay close attention to ...
Read More »Martial Arts Management
What's Your Net Worth?
My Ultimate Martial Art Marketing Bootcamp is an intense 30-hour weekend for school owners looking for ways to move their schools to higher levels of growth and profitability. What began as nothing more than a footnote, during my agenda preparation, became of the greatest value to all the participants. In fact, they told me unanimously ...
Read More »Hiring from Within
Everyone knows the rule that you should “grow your own” staff, but don’t forget the lessons that are plainly obvious. This is certainly a rule that can be broken from time to time, but let me remind you what you already know about martial artists. As employees, they tend to be very self-righteous; they shouldn’t ...
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The central source of information for professional martial artists around the world. AudienceOur audience is virtually every martial arts facility in North America, professional martial arts instructors, personal trainers, martial arts consultants, fitness professionals, YMCAs, health clubs, ad agencies, key industry professionals and most companies offering a martial arts related product or service. Plus, Martial ...
Read More »The Seven Laws of Mental Mastery
Over the next few months, here in Martial Arts Professional I will ne explaining to you the Seven Laws of Mental Mastery. The United States spends more its gross national product on health care than any other nation, and the costs are increasing. More people are sick, overweight, unfit, and unhealthy than ever before. Today, we ...
Read More »Thriving in a Scary Economy, Part 2
In my December 2008 column, I stated that the first way to thrive in a scary economy is to protect yourself and your staff from the influence of media and of the “Mediocre Majority.” This month, I recommend four additional methods. The first is “Raging Thunder lizard Evangelists.” What is that you may ask? Well, ...
Read More »What other leaders in the industry saying about Stephen Oliver
“Stephen Oliver is one of those highly competent, hard working, visionary people who can literally make things happen by bringing all the resources he has to a project and by inspiring those around him to work synergistically in the effort. He consistently sees what is possible and works tirelessly for powerful results.” Joe Corley, Pres, ...
Read More »Thriving in a Scary Economy, Part 1
First, protect yourself and your staff from the influence of media and of the “Mediocre Majority.” Either filter this crap well or turn off the TV until it’s over. You’ll be told we’re coming into the next great Depression. In reality, it seems like the economy bottomed out almost a year ago, and has been ...
Read More »Zero-Based Thinking
Martial arts is about reaching your potential. Like learning an intricate kata, success is a matter of learning the right techniques, and then executing them in the correct sequence. It’s not a miracle, nor does it depend on luck. This magazine and the ACMA program present you with techniques and sequences. Your job is to ...
Read More »A Good Instructor Doesn’t Always Make A Good Manager
While an instructor may run a class with stern discipline, that doesn’t always translate well when that instructor puts on his management hat. The job of the owner/manager is not to be a dictator, but to tell people how they’re doing, what they’re doing, give encouragement, and give advise. IN motivation, we only become committed to ...
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