I have found that, on average, a traditional martial arts instructor doesn’t necessarily make a good martial arts (MA) fitness instructor. The reason for this is because traditional martial arts and MA fitness are two completely different animals. Teaching traditional martial arts has very little to do with teaching martial arts fitness. The elements that ...
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The Merchandise of Fitness
When martial arts school owners inquire about offering my Ultimate Bodyshaping Courses (UBC) at their schools, they’re usually focused on the added tuition the UBC can generate. This, of course, is where the majority of money is made, with many school owners doubling, or even tripling, their tuition revenue. What most school owners don’t realize ...
Read More »It’s All About the Course
I’ve come to the conclusion that to be successful in martial arts fitness, you have to have a course, or a variety of courses, that people can choose from. When someone is thinking about joining your fitness program, he/she needs to have the end in mind. In other words, they need to be able to ...
Read More »Raising the Standards of Martial Arts Instruction
Previously, I wrote about how the martial artist and martial arts instructor have never reached the level of recognition of other professional athletes. In fact, the average person does not even consider martial artists as professional athletes. In part, this is due to the fact that most instructors and school owners do not perceive themselves ...
Read More »Traditional Values at Tournaments
I attended two National Traditional Karate tournaments one summer, while a friend attended a national “open” tournament. Our experiences were quite different, and I think it’s appropriate that professionals in our industry discuss those differences. The referees at the tournaments I attended were in complete charge of their rings, including the surrounding area, whether it ...
Read More »The Power of Testimonials
In my past articles, I’ve consistently stated that for you to have a successful martial arts fitness program you need to have proven results. The general public will not perceive your program as a high value program without them. By just having a kickboxing class, no matter how good you think it is, wont’ grab ...
Read More »Following My Passion and the Market, Part 2
After launching Cardio Karate during 1996, I realized that it attracted students with completely different needs. They didn’t come to class to learn martial arts, but to lose weight and become healthier. If those students continued to eat junk food, however, then they wouldn’t have received the results they wanted, regardless of how good the ...
Read More »The ABCs of Your Class
You became a martial arts instructor because you believed in a personal philosophy or vision. Your grandfather, aunts, uncles and parents didn’t push you into this career. If your relatives and friends did, then your experience is unique. Most of us believed in “something” that we wanted to pass to a younger generation. Some of ...
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