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Martial Arts Education

NAPMA Martial Arts Education

The Merchandise of Fitness

When martial arts school owners inquire about offering my Ultimate Bodyshaping Courses (UBC) at their schools, they’re usually focused on the added tuition the UBC can generate. This, of course, is where the majority of money is made, with many school owners doubling, or even tripling, their tuition revenue. What most school owners don’t realize ...

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It’s All About the Course

I’ve come to the conclusion that to be successful in martial arts fitness, you have to have a course, or a variety of courses, that people can choose from. When someone is thinking about joining your fitness program, he/she needs to have the end in mind. In other words, they need to be able to ...

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Traditional Values at Tournaments

I attended two National Traditional Karate tournaments one summer, while a friend attended a national “open” tournament. Our experiences were quite different, and I think it’s appropriate that professionals in our industry discuss those differences. The referees at the tournaments I attended were in complete charge of their rings, including the surrounding area, whether it ...

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Following My Passion and the Market, Part 2

After launching Cardio Karate during 1996, I realized that it attracted students with completely different needs. They didn’t come to class to learn martial arts, but to lose weight and become healthier. If those students continued to eat junk food, however, then they wouldn’t have received the results they wanted, regardless of how good the ...

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The ABCs of Your Class

You became a martial arts instructor because you believed in a personal philosophy or vision. Your grandfather, aunts, uncles and parents didn’t push you into this career. If your relatives and friends did, then your experience is unique. Most of us believed in “something” that we wanted to pass to a younger generation. Some of ...

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