Martial Arts Education

One of the marketing techniques I borrowed from the fitness industry is the 5-for-1-referral theory. The theory is that each new student you enroll in your fitness program will tell at least five other people about it. You probably have heard similar ideas in martial arts marketing, but I think it works especially well in ...

How many hours a day is your school busy generating revenue? Is it four hours, or maybe six, if you offer an after-school program? Fitness kickboxing can add hours of revenue-generating time to your facility without having to cut or move any of your conventional martial arts classes.  Martial arts schools have a limited amount ...

The biggest misconception about martial arts fitness programming is that it’s not possible to retain students or to upgrade them to higher priced programs. The reason is that students’ needs are not being served-and those needs are very different than a martial arts student’s. You must convince fitness students that your program provides many long-term ...

When promoting your fitness-kickboxing program, don’t make the mistake of promoting what students won’t want, instead of what they do. The more you promote the activity of kickboxing, instead of the results, the fewer students you will attract. If you ask 100 adults, “Would you like to do martial arts or fitness kickboxing, or lose ...

When someone calls and inquires about your martial art fitness programming, how do you handle the call? I’ve found that this is probably the biggest challenge most school owners face, when selling their fitness programming. They’ll run an ad to make the phone ring, but have no idea what to say when they have a ...

When I started teaching the martial arts years ago, the one label I thought my school needed to avoid more than any other label was “most expensive school in town.” I felt that charging top dollar for teaching the arts was an apostasy. I was convinced that expensive schools could not possibly have the same ...

The reason so many martial arts schools have trouble teaching effective fitness kickboxing is because conventional martial arts and fitness kickboxing are two completely different animals. Teaching conventional martial arts has very little to do with teaching martial arts fitness. The elements of a good fitness kickboxing class are not the same as a conventional ...

If you do not let the public know who you are, where you are located and the products and services you offer, then don’t expect them to become students. This may seem so basic as not to require mentioning, but it is a little more complicated. What I mean is communicating the right information to ...

  If discipline is mentoring someone, then don’t you think self-discipline must be accepting that vision for your self? When the alarm goes off in the morning, it is self-discipline that makes you get up and go to work or school. It used to be your mom or dad. They were your Disciplinarian/Mentor, but now ...

  There are few subjects in American society that will raise eyebrows quite so quickly as a discussion of discipline in the classroom. Since the 1960s, there has been a distinct disagreement among Americans about what discipline is, what it should be or if it’s even important at all. Since a growing portion of our ...