The legendary martial artist, movie and TV star and founder of the World Combat League and th Kick-Start Program shares the secret of this success. In part 2 of his interview with Stephen Oliver, Chuck Norris discusses his early martial arts training. As with many martial arts great of his decade, Chuck was first exposed ...
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Can a Web Site for my Current Students Really Increase My Bottom Line?
In the last article, I presented the ins and outs of creating a successful prospect Web site. This article will explain the second stage of development, which is the current student or member site. The contents of these two sites are totally different and so are their purposes. I have already mentioned that the prospect ...
Read More »The Game of Running a Martial Arts School
Let the games begin. I’m not referring to a game of soccer or basketball, but of the game of running a martial arts school. Just as any other type of game, this game has players, rules, objectives and, of course, levels of dedication. Whenever someone enters the game, his or her dedication will match one ...
Read More »The Need for Intensity in Your Program, Part 1
We work in an industry that continues to change from year to year and decade to decade. Since we teach arts that are supposedly timeless, being ancient in origin, one would think that there would be less change. Of course, the goals that we set for our schools and ourselves drive that change. Many older ...
Read More »Capturing Your Share of the Adult Self-Defense Market: Part 13
The instructor holds the air shield high, at face level. He is prepared to withdraw the air shield when the student strikes to avoid too much impact on the student’s hand. Again, the student must feel the impact, so that he can gauge the power of his strike. Retract the shield just a micro-instant after ...
Read More »Creating a Long-Term Vision, Part 2
Creating a long-term fitness program in your martial arts school is not as hard as you think. Most likely, you already have one in your conventional martial arts program. All you must do is sell it differently to the adult fitness market than you would to typical prospects looking for conventional martial arts. Fitness students ...
Read More »The Prison Tale Continues
This month, we are going to examine the “prison bully” story told in last month’s article such that we can profit from its lessons in self-defense. We first need to realize that while those events occurred in the crucible of prison life, the lessons they teach aply to human conflict in any environment. All of ...
Read More »That Do Factor—As in Karate-Do, Taekwondo and Judo
Letter from a loving fatherDear Sons, You have learned your martial arts history from me as children, and now from your own study. You often teach me. You have learned how a man, Jigoro Kano, who was a member of the Japanese educational system, changed Jiujitsu into Judo. He took a Japanese martial art, modified ...
Read More »Are Your New Students Ready to Step Up to a New Exercise Program?
Last month, we discussed implementing a health screening evaluation for your new students. When they sign up for classes, have a form ready for them to fill out that asks a variety of questions. The answers they provide will give you a clear picture of the potential health risk factors unique to them, such a ...
Read More »How Not to Burn Bridges: An Open Letter to My Four Sons
Dear sons, now that you have decided to make teaching martial arts a career, instead of a pastime, please consider these words of experience. As you know, most traditional groups have an unwritten policy on how to handle their life-long relationships between students and teachers. I have often felt that traditional groups seem to be ...
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