Zig the master of motivation, developed the I CAN Program that is a comprehensive character-building curriculum for your students—parents and your community will recognize it as an “added value” that makes your school unique. You’ll enroll more students easier and improve retention, with the I CAN Program. It’s already being used in academics schools across ...

NAPMA will be presenting at the 2011 Action Martial Arts Magazine Hall of Honors Award Show. January 21–22, 2011 at the Tropicana Casino and Resort in Atlantic City, New Jersey, Jeff Smith, Toby Milroy and Stephen Oliver will be featured seminar leaders along with some of the biggest names in martial arts. This year NAPMA ...

In your view, how much time and effort should instructors invest in generating leads for new students?  Tom Hopkins answers… A school owner’s most important investment of time and effort is to sell memberships. A major part of that effort is to become known as an expert, an advisor in physical fitness and marital arts, ...

One of the challenges of martial arts professionals and school owners is a resistance to change. Do you believe in change, if it makes sense? Absolutely. The world is changing around us and if we aren’t able to adapt to that change, then we’ll perish. As Tony Robbins says, either grow or die. Just as ...

In Part 1 of this interview, Jay Abraham is one of the world’s foremost marketing gurus, and he’s granted us this exclusively martial arts-oriented interview. Here we present martial arts marketing with a real business grandmaster. Meet the genius who’s consulted for practically every type of business known to man including martial art schools, at ...

Renewing students from a short-term beginner program to a long-term Black Belt program is a process that occurs at virtually all martial arts school. How can martial arts instructors use pre-framing to make their renewal process smoother and more successful? Tom Hopkins answers… First, I think it’s very important that instructors show a real personal ...

How do honesty, integrity and strong personal character help a martial arts instructor become a better leader? Zig Ziglar answers… You must have someone to lead before you’re able to lead. You must determine what your students want from life, and then try to help them. That’s the underlying purpose of the martial arts: enabling ...

Mecklenburg Sees Similarities between National Football League and Martial Arts

Learn How these Three Legends of the Martial Arts Became the Original World Champions, Fierce Competitors, the Best of Friends and Role Models for All Students, Instructors and a New Generation of Fighters NAPMA and Martial Arts Professional is proud to bring you a rare treat – a gathering of eagles in modern martial arts ...

One of the best ways to attract positive publicity to your school, and ultimately more students, is with media coverage. Positive media relationships are a critically important, yet often ignored aspect of running a successful martial arts school. The press release is a highly effective tool for getting your name out into your community. Learn ...