Which do you think more adults are looking for, shedding unwanted pounds or after-school programming for their children? The fact that many adults don’t have after-school age children is one clue that fitness is a much bigger market. There has never been more interest in fitness and weight loss than there is today. Everybody wants ...

One of the marketing techniques I borrowed from the fitness industry is the 5-for-1-referral theory. The theory is that each new student you enroll in your fitness program will tell at least five other people about it. You probably have heard similar ideas in martial arts marketing, but I think it works especially well in ...

How many hours a day is your school busy generating revenue? Is it four hours, or maybe six, if you offer an after-school program? Fitness kickboxing can add hours of revenue-generating time to your facility without having to cut or move any of your conventional martial arts classes.  Martial arts schools have a limited amount ...

The biggest misconception about martial arts fitness programming is that it’s not possible to retain students or to upgrade them to higher priced programs. The reason is that students’ needs are not being served-and those needs are very different than a martial arts student’s. You must convince fitness students that your program provides many long-term ...

When promoting your fitness-kickboxing program, don’t make the mistake of promoting what students won’t want, instead of what they do. The more you promote the activity of kickboxing, instead of the results, the fewer students you will attract. If you ask 100 adults, “Would you like to do martial arts or fitness kickboxing, or lose ...

When someone calls and inquires about your martial art fitness programming, how do you handle the call? I’ve found that this is probably the biggest challenge most school owners face, when selling their fitness programming. They’ll run an ad to make the phone ring, but have no idea what to say when they have a ...

The reason so many martial arts schools have trouble teaching effective fitness kickboxing is because conventional martial arts and fitness kickboxing are two completely different animals. Teaching conventional martial arts has very little to do with teaching martial arts fitness. The elements of a good fitness kickboxing class are not the same as a conventional ...

I have found that, on average, a traditional martial arts instructor doesn’t necessarily make a good martial arts (MA) fitness instructor. The reason for this is because traditional martial arts and MA fitness are two completely different animals. Teaching traditional martial arts has very little to do with teaching martial arts fitness. The elements that ...

When martial arts school owners inquire about offering my Ultimate Bodyshaping Courses (UBC) at their schools, they’re usually focused on the added tuition the UBC can generate. This, of course, is where the majority of money is made, with many school owners doubling, or even tripling, their tuition revenue. What most school owners don’t realize ...

I’ve come to the conclusion that to be successful in martial arts fitness, you have to have a course, or a variety of courses, that people can choose from. When someone is thinking about joining your fitness program, he/she needs to have the end in mind. In other words, they need to be able to ...