In my past articles, I’ve consistently stated that for you to have a successful martial arts fitness program you need to have proven results. The general public will not perceive your program as a high value program without them. By just having a kickboxing class, no matter how good you think it is, wont’ grab ...
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Following My Passion and the Market, Part 2
After launching Cardio Karate during 1996, I realized that it attracted students with completely different needs. They didn’t come to class to learn martial arts, but to lose weight and become healthier. If those students continued to eat junk food, however, then they wouldn’t have received the results they wanted, regardless of how good the ...
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