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Martial Arts Professional Magazine

Martial Arts Business and Marketing Resource for Martial Arts School Owners and Instructors

Archives for the ‘Opinion’ Category

How to Shield Your School From Economic Disaster and Dramatically Increase Your Gross

By Rob Colasanti • Oct 21st, 2008 • Category: As I see It

When running a martial arts school, you do not want to depend solely on the revenue you earn from your entry-level core program, i.e. 75 students paying $99 per month. Instead, you want to create multiple streams of revenue and an ascension model for your students.
When you create multiple income streams, your school […]



How NAPMA Can Help You Make the Shift to a Full-Time School Owner

By Rob Colasanti • Aug 29th, 2008 • Category: As I see It, Opinion

A large percentage of our industry is comprised of part-time instructors and school owners. They typically work a day job and then teach classes at schools with limited hours of operation. They may also sub-lease space from a church, recreational center, YMCA, health club, etc. Some even teach in their garages, just as my friend’s […]



How To Dramatically Improve Your Martial Arts Student Count Without Spending Another Dime

By Rob Colasanti • Jan 31st, 2008 • Category: As I see It, Opinion

We constantly remind our Maximum Impact members that many factors contribute to make a school successful. One of the biggest factors, which must never be ignored, is profitability. Your goal is to make all components of your school as profitable as possible, especially marketing. As I’m sure you’ve discovered, it’s very easy to spend plenty […]