MartialArts Professional Magazine

Martial Arts Business and Marketing Resource for Martial Arts School Owners and Instructors

Archives for the ‘Internet Secrets to Grow Your School’ Category

Where you Use your Keyword Counts!

By Elsa Cordero • Feb 6th, 2009 • Category: Internet Secrets to Grow Your School

In my previous column, I explained how to determine the optimal key phrase for your Web site as well as some online tools to help you with this process. As I have already mentioned, Search Engine Optimization is selecting keywords (or key phrases) that rank your Web site higher in the list of search engine […]


The Science Behind Keywords

By Elsa Cordero • Jan 14th, 2009 • Category: Internet Secrets to Grow Your School


Easy Ways to Make Sure Search Engines Find your School’s Web Site

By Elsa Cordero • Oct 21st, 2008 • Category: Internet Secrets to Grow Your School


Can a Web Site for my Current Students Really Increase My Bottom Line?

By Elsa Cordero • May 13th, 2008 • Category: Internet Secrets to Grow Your School, Martial Arts Education

In the last article, I presented the ins and outs of creating a successful prospect Web site. This article will explain the second stage of development, which is the current student or member site. The contents of these two sites are totally different and so are their purposes.
I have already mentioned that the prospect site […]


How Can Your Web Site Attract More Students?

By Elsa Cordero • Apr 12th, 2008 • Category: Internet Secrets to Grow Your School

In my March 2008 column, I covered the various reasons why every martial arts school should have a Web site as part of its marketing plan. I also emphasized that your school’s Web site has two main purposes: to increase new business and to retain and extend the training of current students. Much like how […]