I am a charter member of NAPMA; it is because of some of the ideas presented by Tom Callos that I was able to grow my school. I must take exception to some of the points made in Mr. Callos’ column in the April 2008 issue of Martial Arts Professional. 1. Is NAPMA another mouthpiece [...]
Mr. Colasanti, I am 24-year career law enforcement officer. I am currently a training director for one of the Department of Homeland Security agencies. I am a life-long martial artist and have recently been invited to use an approximately 800-square-foot space to provide my self-defense services. In the past, I have taught students in their homes, but [...]
Dear NAPMA, I can’t say enough about the Little Ninjas Program. All three Fear Knot Martial Arts For Kidz schools have had tremendous results since we replaced our younger students‘ “traditional” program in January 2002. The Little Ninjas turnkey program also played a part in my original school growing from 123 students to more than [...]
Dear Stephen Oliver: Thanks for your consideration. We are just starting our school and, at this point, simply need to spread the message about our product; therefore, we invested in your Extraordinary Marketing program. It certainly has fulfilled, if not exceeded, my expectations; however, we are still in the “research” phase of our school. We [...]
Hi Toby, My name is Korbett Miller and I own Miller’s Martial Arts Academy in Kirkland, Washington. I recently rejoined NAPMA after a couple of years’ break. I really like what you bring to the table. NAPMA was a reason why my school grew to 300 students. The new format is great for giving really [...]
Hi Rob, Greetings From Scotland! I joined NAPMA in April 2006, when my organisation’s billing company: NEST Management, became the NAPMA UK representative. As you no doubt know, unlike the U.S., the vast majority of martial arts schools in the UK are in sports and community centres. Again, unlike the U.S., there are few professional [...]
Hi Rob and Toby: I want to congratulate and thank NAPMA for awesome monthly packages in April and May. I know that you have to vary the content, since NAPMA members come from different styles and backgrounds; yet, you catered directly to my interest these with Kathy Long’s reality-based self- defense and Danny Driggs’ functional [...]
Dear Rob, I was considering going to your convention with my friend, Jeff Troshane, one of Joe Lewis’ 4th-Degree Black Belts. We have come to all of you previous conventions in Clearwater and had a great time. We thought it would be a great time to go back to where it all began. This is where I met many [...]
Dear Rob: My husband and I have been a lifetime member of NAPMA and have run a professional martial arts school for more than 30 years. We have spent literally hundreds of thousands of dollars on marketing and sweat equity to educate our community about the wonderful benefits of martial arts. Twelve years ago I [...]
Master Oliver, I am very grateful for your help. I have been a member of NAPMA, since it’s inception. I also joined NAPMA Squared (now, Maximum Impact), when you unrolled it at the World Conference in Florida in 2003. I attended your seminar during that weekend, and it became very clear to me that you [...]
Master Oliver, Thank you for the many insights you and your staff were able to provide about where the martial arts industry is and where it is headed in the future. You’ve assembled an awesome team whose experience in both the martial arts and in business is invaluable to martial arts instructors such as myself. [...]
Hi, Rob: Thank you very much for a great weekend in Denver [Ultimate Marketing Boot Camp, March 28-31]. It was great talking and sharing ideas with everyone. The good news is that my school income has increased from $96,918.56 for January and February 2007 to $106,479.89 for January and February 2008. The Inner Circle Group [...]
Sir: What is this obsession that you have with making every student a Black Belt? There are Black Belts throughout the U.S. that could not fight from a wet, paper bag. I know the well-worn arguments that martial arts training teaches students to gain self-confidence, earn better school grades, learn to be leaders, to live healthy [...]
Why I Love Martial Arts Fitness
I’ve recently been reflecting on the impact my programming has had on people and the difference between what I hear my students say today as opposed to when I taught only a traditional martial arts program. In the past, the compliments were mostly about how a child improved in school or how much more confident [...]
Protect your Assets with the Right Business Entity, Part 1
As I wrote in my August/September column, the best way to keep what you have is not to have anything in your name. To implement that strategy, you must choose the right business entity (or entities) to limit exposure of your assets to (successful) lawsuits and separate your asset ownership. This month, I’ll explain Sole [...]
When I served my three tours of military duty in Southeast Asia, we used multiple layers of defensive methods, or multiple redundancy defenses, to protect an installation. For example, my job as a dog handler was to be the first level of defense, encountering the enemy outside the perimeter of the installation. We were also [...]
