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Martial Arts Professional Magazine

Martial Arts Business and Marketing Resource for Martial Arts School Owners and Instructors

Author Archive

Watch the UFC to See the Ultimate Martial Art

By Tom Callos • Oct 21st, 2008 • Category: Martial Arts Education, The Radical Left

Forget your karate, your taekwondo, your gung fu, your aikido, your arnis, your jiu-jitsu, and your kenpo; MMA (exactly like what you see in the UFC) is the ultimate martial art.
That’s right, you heard me.
For the ring, MMA is the ultimate. In the ring - or the street, for that matter - what […]



Thich Nhat Hahn: A Teacher with Much to Teach the Martial Artist

By Tom Callos • Aug 29th, 2008 • Category: Martial Arts Education, The Radical Left

Before I tell you about Thich Nhat Hahn (pronounced “Tick-knot-hon”) and why you should jump on the Internet and “Google” his name AND then run to the bookstore and buy one or more of his books, let me tell you about how all of this applies to YOUR BUSINESS.
If you believe that the practice of […]



“Professional” Doesn’t Mean Clinical

By Tom Callos • Jul 18th, 2008 • Category: Martial Arts Education, The Radical Left

“Professional” is a word that is often tossed around the martial arts industry. Do I need to mention that professional doesn’t mean austere, removed, clinical, cold and distant? It doesn’t mean you have to have a “policy” for every action in your school; a student or employee handbook, spelling out every possible rule or infraction; […]



How You Market and Sell is One Thing – WHAT you Market and Sell Is Another

By Tom Callos • Jun 16th, 2008 • Category: The Radical Left

Stephen Oliver and Dan Kennedy are real experts who will help you learn HOW to market something. I know a little bit about marketing too, from experience, but what I really specialize in is talking, writing and taking action on WHAT you must market and sell. I don’t work much with what you must sell […]