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Martial Arts Professional Magazine

Martial Arts Business and Marketing Resource for Martial Arts School Owners and Instructors

Author Archive

Fighting Belongs in the Ring

By MAPro Readers • Jun 27th, 2008 • Category: Letters to Editor

I am a charter member of NAPMA; it is because of some of the ideas presented by Tom Callos that I was able to grow my school. I must take exception to some of the points made in Mr. Callos’ column in the April 2008 issue of Martial Arts Professional.

1.       Is NAPMA another mouthpiece for […]



I am 24-year career law enforcement officer. I am currently a training director….

By MAPro Readers • Jun 17th, 2008 • Category: Letters to Editor

Mr. Colasanti,
I am 24-year career law enforcement officer. I am currently a training director for one of the Department of Homeland Security agencies. I am a life-long martial artist and have recently been invited to use an approximately 800-square-foot space to provide my self-defense services.
In the past, I have taught students in their homes, but I have […]



I can’t say enough about the Little Ninjas Program.

By MAPro Readers • Jun 11th, 2008 • Category: Letters to Editor

Dear NAPMA,
I can’t say enough about the Little Ninjas Program. All three Fear Knot Martial Arts For Kidz schools have had tremendous results since we replaced our younger students’ “traditional” program in January 2002. The Little Ninjas turnkey program also played a part in my original school growing from 123 students to more than 250 […]



Thanks for your consideration.

By MAPro Readers • Jun 5th, 2008 • Category: Letters to Editor

Dear Stephen Oliver:
Thanks for your consideration.
We are just starting our school and, at this point, simply need to spread the message about our product; therefore, we invested in your Extraordinary Marketing program. It certainly has fulfilled, if not exceeded, my expectations; however, we are still in the “research” phase of our school. We […]



NAPMA was a reason why my school grew to 300 students.

By MAPro Readers • Jun 2nd, 2008 • Category: Letters to Editor

Hi Toby,
My name is Korbett Miller and I own Miller’s Martial Arts Academy in Kirkland, Washington. I recently rejoined NAPMA after a couple of years’ break. I really like what you bring to the table.
NAPMA was a reason why my school grew to 300 students. The new format is great for giving really solid advice. […]



Greetings From Scotland!

By MAPro Readers • May 27th, 2008 • Category: Letters to Editor

Hi Rob,
Greetings From Scotland!
I joined NAPMA in April 2006, when my organisation’s billing company: NEST Management, became the NAPMA UK representative. As you no doubt know, unlike the U.S., the vast majority of martial arts schools in the UK are in sports and community centres. Again, unlike the U.S., there are few professional (self-employed) martial […]



I want to congratulate and thank NAPMA for awesome monthly packages in April and May.

By MAPro Readers • May 25th, 2008 • Category: Letters to Editor

Hi Rob and Toby:
I want to congratulate and thank NAPMA for awesome monthly packages in April and May. I know that you have to vary the content, since NAPMA members come from different styles and backgrounds; yet, you catered directly to my interest these with Kathy Long’s reality-based self- defense and Danny Driggs’ functional training. […]



What are you thinking?

By MAPro Readers • May 21st, 2008 • Category: Letters to Editor

Dear Rob,
I was considering going to your convention with my friend, Jeff Troshane, one of Joe Lewis’ 4th-Degree Black Belts. We have come to all of you previous conventions in Clearwater and had a great time. We thought it would be a great time to go back to where it all began. This is where I met many of […]



My husband and I have been a lifetime member of NAPMA and have run a professional martial arts school for more than 30 years.

By MAPro Readers • May 11th, 2008 • Category: Letters to Editor

Dear Rob:
My husband and I have been a lifetime member of NAPMA and have run a professional martial arts school for more than 30 years. We have spent literally hundreds of thousands of dollars on marketing and sweat equity to educate our community about the wonderful benefits of martial arts.
Twelve years ago I retired […]



I am very grateful for your help.

By MAPro Readers • Apr 14th, 2008 • Category: Letters to Editor

Master Oliver,
I am very grateful for your help.
I have been a member of NAPMA, since it’s inception. I also joined NAPMA Squared (now, Maximum Impact), when you unrolled it at the World Conference in Florida in 2003. I attended your seminar during that weekend, and it became very clear to me that you did know […]



Thank you for the many insights you and your staff were able to provide about where the martial arts industry…

By MAPro Readers • Apr 11th, 2008 • Category: Letters to Editor

Master Oliver,
Thank you for the many insights you and your staff were able to provide about where the martial arts industry is and where it is headed in the future. You’ve assembled an awesome team whose experience in both the martial arts and in business is invaluable to martial arts instructors such as myself.  Of […]



Thank you very much for a great weekend in Denver

By MAPro Readers • Apr 9th, 2008 • Category: Letters to Editor

Hi, Rob:
Thank you very much for a great weekend in Denver [Ultimate Marketing Boot Camp, March 28-31].
It was great talking and sharing ideas with everyone.
The good news is that my school income has increased from $96,918.56 for January and February 2007 to $106,479.89 for January and February 2008.
The Inner Circle Group was a very good […]



What is this obsession that you have with making every student a Black Belt?

By MAPro Readers • Apr 9th, 2008 • Category: Letters to Editor

Sir:
What is this obsession that you have with making every student a Black Belt? There are Black Belts throughout the U.S. that could not fight from a wet, paper bag. I know the well-worn arguments that martial arts training teaches students to gain self-confidence, earn better school grades, learn to be leaders, to live healthy and […]