The Karate Kid Grosses $106,284,000; NAPMA Strategies Drive Record Numbers Into Martial Arts Schools.
NAPMA Members Focused on Results Generate as Many as 263 Intros for New Students in a Single Weekend!
According to NAPMA CEO Stephen Oliver, “Schools that followed our plan will likely add from 100 to 300 or more new active students this summer, at minimal cost . NAPMA truly created a $1,000,000 summer for many schools! And, frankly it’s not too late to get on this bandwagon .” During what many think of as a slow time for enrollments, our schools are enrolling 15, 20, or more (often many more) new students every week! Our marketing program tied to Karate Kid has many pillars and we have a complete “Parthenon” of activities that will make sure you capitalize on this explosion of interest.
For those who remember, 1984 through 1986 was a major “inflection point” for the Martial Arts Industry.
The original The Karate Kid grossed a total of $90,815,55 and at peak played on 1,111 theaters. Karate Kid II, which grossed a total of $115,103,979, played at its peak in 1,610 theatres. Together, they changed our industry . Suddenly martial arts lessons for kids and teenagers was in HUGE demand. Schools with 1,200 to 2,500 square feet were packing in 500 to 600 students . The market changed from primarily adults to 80% elementary and middle school kids . And, suddenly the “Perceived Value” of martial arts lessons and the prices that could be charged for lessons changed dramatically.
To put the current movie in perspective — it opened in 3,663 theaters (2,052 MORE than The Karate Kid II) . Opening weekend the movie brought in $55,665,805 versus The Karate Kid II, the highest grossing of the original series that opened at $12,652,336 . The National Association of Professional Martial Artists (NAPMA’s) massive promotional efforts helped fuel to the movie to double industry expectations on opening weekend.
We believe that this is an incredible opportunity now to have MASSIVE growth in the children’s and family market . NAPMA will be guiding schools by the hand through this explosive growth with bonus teleconferences, promotional materials, and step-by-step training on how to grow your school to $100,000 or more per month during this “Karate Kid Summer.”
We’ve received numerous success stories including video of the promotions, photos, and full reports on how members who followed Stephen Oliver’s plan to the letter generated 20–30 introductory appointments per day for the two weeks following the movie’s release.
We’ve also heard from some who listened to those “false gurus” who, frankly, missed 100 or more new students by skipping vital steps to make these promotions truly valuable.
We have a complete marketing plan that uses The Karate Kid’s success and leapfrogs onto The Last Airbender in theaters and shows you how to have the best July, August, and September ever.
Many member schools will be setting new all-time records this summer, and so should you . NAPMA established exclusive relationships with National CineMedia (NCM) and discounts of as much as 66% off for on-screen advertising and booth rentals. We shared the proven step-bystep plan that worked with the original The Karate Kid series to help dramatically grow your school.
We worked out exclusive relationships with Sony and Paramount for promotional materials . We notified member schools of “word of mouth” premier screenings for them to host and benefit from for both student referrals and media exposure. We created exclusive relationships with AMC Theaters, Regal Cinemas, Edwards, and United Artists, among others, for our members.
During the opening, we shared photos and videos of promotions in progress. We have similar opportunities for members tied to The Last Airbender, and our The Karate Kid promotions will continue through back-to-school and beyond.
Sony Pictures high-kicking The karate kid Sequel After The Karate Kid’s opening weekend gross of $56 million surpassed its $40 million budget, a sequel to the Jackie Chan and Jaden Smith mega-hit was inevitable.
Sure enough, agency sources at Sony’s Columbia Pictures say executives are meeting with writers to pitch their ideas on the second installment . This is good news for NAPMA members, who can look forward to another blockbluster summer of enrollments when the sequel is released.
The Karate Kid Stars Go All Out to Help NAPMA Members Attract New Students and Schedule Intros
Jackie Chan, (left), Jaden Smith, (center), and Al Agon (far right), meet up at a promotional event to spread the word about the newly released movie. Eye-popping displays in a local theater complex (right) help attract attention from movie-goers, as teams of students pass out guest passes, prizes and other promotional “goodies” to help get leads and make appointments. Visit NAPMA.com/KarateKid for more information.
