Key Number 3: Creating a positive community in your school to reinforce student longevity. Your goal is to move martial arts training in your school beyond just an activity, and become a lifestyle or a hub of the family. I have the amazing opportunity to speak with school owners throughout the world. I’m impressed by ...
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A Bigger Vision for the Martial Arts Industry
NAPMA’s leadership team declares a powerful new vision for NAPMA and the martial arts industry. In this article, we reveal NAPMA’s “unstoppable mission.”
Read More »“I Want to Share My Amazing Business Secrets That Will Help You Overcome the Obstacles to Your Success!”
Master Samuel Scott is a 6th-Degree Black Belt. He teaches a system called Talahib Kuntao, a mixture of Indonesian and Filipino martial arts. Master Scott was also a nationally ranked fighter, and was inducted into the Black Belt Hall of Fame and named the Instructor Of The Year for 1996. Toby Milroy: This month's Success ...
Read More »Where you Use your Keyword Counts!
In my previous column, I explained how to determine the optimal key phrase for your Web site as well as some online tools to help you with this process. As I have already mentioned, Search Engine Optimization is selecting keywords (or key phrases) that rank your Web site higher in the list of search engine ...
Read More »"I Experienced Amazing School Growth When I Filled My School Calendar with Events, Promotions and Community Activities!"
Jonathan Metcalf. It’s clear that the proverbial bright light has flashed in Jonathan Metcalf’s mind-because he understands the BIG IT: owning a martial arts school is an extraordinary opportunity. He has discovered that you can continue to honor the traditions of your art as you change people’s lives and serve your community, which just so ...
Read More »Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 1
It’s an unfortunate reality in our business that, despite our best intentions, students quit, for good or bad reasons. It is an even more unfortunate reality that many schools do very little to prevent attrition. I remember buying a car once. At that time, I did not have a very sophisticated understanding of the sales ...
Read More »How to Use Search Engine Strategies to Pull a Flood of New Students Through Your Web Site
In my past couple of columns, I explained the importance of your martial arts school having an Internet presence. I also prioritized the different stages of Web site development, according to which would bring more business to your school. I briefly covered the importance of having both prospects and students’ sections, so you can target ...
Read More »NAPMA Martial Arts Success Stories: Learn the Low-Cost, Yet Effective, Internet Marketing Secrets of NAPMA Inner Circle Member Jason Yi
Jason Yi, a NAPMA Inner Circle member, who will also be in attendance at the 2008 NAPMA Extreme Success Academy, serving on a panel of experts with other Inner Circle Group members to help you grow your school, is the subject of this month’s Member Success Story. Jason is a bright, entrepreneurially minded school owner, ...
Read More »The Science Behind Keywords
In this series of columns, I have been presenting a step-by-step process to develop successful, search-engine-friendly Web sites packed with relevant content and a “call to action.” I have also covered the basics of how Web sites are found and indexed by search engines. I highlighted the importance of crafting your content around a main ...
Read More »Can a Web Site for my Current Students Really Increase My Bottom Line?
In the last article, I presented the ins and outs of creating a successful prospect Web site. This article will explain the second stage of development, which is the current student or member site. The contents of these two sites are totally different and so are their purposes. I have already mentioned that the prospect ...
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