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School Growth Potential

Martial Arts School Growth Potential

Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!

Toby-Milroy

Part 10: The Anatomy of an Ad: Body Copy, Part 6 Unique Selling Proposition (USP) Although you should replicate PROVEN successful marketing pieces and strategies, it’s also extremely important to separate your message from your “competition” and other marketing clutter in the marketplace. In recent columns, I presented the concept of “agitating” the problem and ...

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Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 7

Toby-Milroy

As a quick re-cap:The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in your ...

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Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 6

Toby-Milroy

As a quick re-cap: The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in ...

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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!

Toby-Milroy

Part 5: The Anatomy of an Ad: Body Copy What Is your Sales Story? Many of the marketing pieces of martial arts school owners start with egocentric descriptions of their businesses and credentials, instead of the information that prospective students and their families need to solve their problems. This is a common copywriting error that ...

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Locking a Steel Cage Around Your Student Body. The Keys to Ironclad Student Retention, Part 5

Toby-Milroy

As a quick re-cap: The essential keys to lock the back door for long-term student retention are: 1. Over-delivering on customers expectations of customer. 2. Clearly communicating the benefits of ongoing training at your school, to students and their families. 3. Creating a positive community in your school. 4. Exciting and productive classes that clients ...

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