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School Growth Potential

Martial Arts School Growth Potential

Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 7

As a quick re-cap:The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in your ...

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Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 6

As a quick re-cap: The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in ...

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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!

Part 5: The Anatomy of an Ad: Body Copy What Is your Sales Story? Many of the marketing pieces of martial arts school owners start with egocentric descriptions of their businesses and credentials, instead of the information that prospective students and their families need to solve their problems. This is a common copywriting error that ...

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Locking a Steel Cage Around Your Student Body. The Keys to Ironclad Student Retention, Part 5

As a quick re-cap: The essential keys to lock the back door for long-term student retention are: 1. Over-delivering on customers expectations of customer. 2. Clearly communicating the benefits of ongoing training at your school, to students and their families. 3. Creating a positive community in your school. 4. Exciting and productive classes that clients ...

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Locking a Steel Cage Around Your Student Body The Keys to Ironclad Student Retention, Part 4

Key Number 3: Creating a positive community in your school to reinforce student longevity. Your goal is to move martial arts training in your school beyond just an activity, and become a lifestyle or a hub of the family. I have the amazing opportunity to speak with school owners throughout the world. I’m impressed by ...

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Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 1

It’s an unfortunate reality in our business that, despite our best intentions, students quit, for good or bad reasons. It is an even more unfortunate reality that many schools do very little to prevent attrition. I remember buying a car once. At that time, I did not have a very sophisticated understanding of the sales ...

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