Home » Martial Arts Marketing

Martial Arts Marketing

Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 10

Toby-Milroy

Part 10: The Anatomy of an Ad: Body Copy, Part 6, Unique Selling Proposition (USP) Why Would They Say “No”? When someone is reading your ad or other marketing material, they are having a conversation with themselves . They are naturally skeptical of you, after all, you’re trying to “sell them something,” and they will ...

Read More »

How to Use Low-Cost Public Relations Strategies to Grow Your School and Become a Celebrity in Your Community

The philosophy of martial arts is ready-made to attract the attention of the public. Few professionals are better qualified than Paul Hartunian to help you learn and use his low-cost public relations formula to create and benefit from a celebrity status in your community and achieve recognition that can translate into a growing, prosperous school. ...

Read More »

Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 9

Toby-Milroy

Part 9: The Anatomy of an Ad: Body Copy, Part 5 Strategy #2: Problem-Agitate-Solve, Part 2 Last month, I presented the “Problem” statement, and I began “Agitating” readers. Agitate, continued: You have a HUGE advantage in the marketplace because your “solution” solves a problem that people WANT TO SOLVE! Your “product” literally changes people’s lives ...

Read More »

Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!

Toby-Milroy

Part 8: The Anatomy of an Ad: Body Copy, Part 4 In last month’s column, I presented the acronym, A-I-D-A, or Attention-Interest-Desire-Action, as one of several direct-marketing copy formulas or strategies. A second copy formula is P-A-S, or Problem-Agitate-Solve. Billy Mays, who recently died, had become the most successful short-form, direct-response television personality in history, ...

Read More »