There are several types of e-mail you can use to market your school to prospective students. Among the most common are e-zines, flyers, school newsletters and promotional pieces. An e-zine, or “electronic magazine,” is delivered to subscribers via a Web site or an e-mail newsletter. E-zines are sometimes referred to as “opt-in” lists because everyone [...]
In a recent column, I introduced an important concept that deserves additional thought. If you operate your school in a very competitive market, then you must develop a unique selling proposition (USP). Your USP describes what you offer your customers above and beyond your competitors, and will enhance prospects’ experience. How does that concept apply [...]
In the July and August NAPMA Resources Kits, all NAPMA members received parts 1 and 2 of an interview by Rob Colasanti with my instructor Jhoon Rhee. Jeff Smith and I have been associated with Jhoon Rhee for 45 and almost 40 years, respectively. If you are a NAPMA member, then pay close attention to [...]
My Ultimate Martial Art Marketing Bootcamp is an intense 30-hour weekend for school owners looking for ways to move their schools to higher levels of growth and profitability. What began as nothing more than a footnote, during my agenda preparation, became of the greatest value to all the participants. In fact, they told me unanimously [...]
The air on the Santa Monica pier is usually alive with the emissions of countless biological organisms, giving it that fresh, faintly fish-smelling sourness that lets you know that you’re in the midst of life; and this despite the fact that tons of raw sewage are dumped from there into the Pacific Ocean every day. [...]
How to Maximize Fitness Results for your Students
The secret about fitness that no diet guru or so-called “weight-loss expert” wants you to know is that there is no one answer to fitness. You must understand this important factor when developing your martial arts fitness course because it’s the key to a successful fitness program for your students. Many of you are probably [...]
Transform Your Fears into Strengths—and Success, Part 2
You must feed your mind and heart with information that uplifts and keeps you on the “right-thinking” track, allowing you to be resourceful at all times. When you take the time to nurture your mind and heart, you will always land on your feet and make lemonade from lemons. From teaching woman’s self-defense seminars, I’ve [...]
