MartialArts Professional Magazine

As I come to the end of my description of the business model I call the ABCs of martial arts, allow me to review the first two parts. The A stands for Attitude-as an instructor, you must develop an attitude of professionalism toward the operation of your school. The B represents Belief-instructors must believe in […]

In my previous column, I presented a business seminar model I call the “ABCs of Business.” I explained the importance of the “A” in the model: Attitude. Attitude accounts for a large portion of your success or failure in any business, especially in the martial arts business.
In this issue, we’ll explore “B,” which stands for […]

I do quite a few business seminars each year not only for martial arts school owners, but also for unrelated industries. The one consistent observation of all my seminars is that if you can make it simple, most people will remember it.This month, I will explain the first part of a simple model I teach […]

In my last two columns, I’ve revealed that many schools’ staff members do not respond effectively to those people who call to inquire about les­sons. A great number of would-be new students are slipping through the cracks because most schools have no clear, standardized telephone sales procedure.This month, I’ll present the third part of a […]

One of the cold hard facts of prospecting that school owners must face is the prospect that says he’s going home to “think about it.” It’s likely he’ll never think about you or your school, and your opportunity to enroll­ him or her is almost nonexistent, once he or she leaves your school.
The “I-want-to-think-about-it” objection […]