Martial Arts Management

There are several types of e-mail you can use to market your school to prospective students. Among the most common are e-zines, flyers, school newsletters and promotional pieces. An e-zine, or “electronic magazine,” is delivered to subscribers via a Web site or an e-mail newsletter. E-zines are sometimes referred to as “opt-in” lists because everyone ...

Have you ever wondered if you are a manager or a leader? Or are you perhaps a bit of both? Was General Patton a great leader or a phenomenal manager of his resources? Or was Patton a resource that was used effectively by his superiors? In order to ponder these questions, let’s look at the ...

The 13 additional business mistakes that I’ve made owning and operating my school are presented below. Words of wisdom: Don’t repeat them in your school, and if you already have, then it’s time to take corrective measures. Mistake #8: Changing too much, too soon. This is the other side of the coin, where you trash ...

Self-knowledge has always been the key to preparing for competition. Knowledge of your attributes, abilities,...

Classical martial artists spend much time and energy to learn timing, as part of their training. For example, in traditional Japanese swordsmanship, when the warrior defeated his enemy, based on the moment in time, he became aware that an attack was imminent.Go No Sen is the name for a warrior who saw the attack and ...

What advice would you give instructors in the area of leadership, since they are leaders in their schools and communities? Tony Robbins answers… You don’t work on leadership, but your spiritual intent, and that’s not a religious reference. The roots determine whether a plant lives or die, likewise with leadership. When you recognize a great ...

    Your leadership success and the success of your team will be determined by how well you foster the five qualities of productive work teams throughout the stages of your team’s development. The first quality is shared values. Ask your team to help you list your shared values on a large board or flipchart. ...

    Your ability to negotiate, communicate, influence and persuade others to do things is absolutely indispensable to everything you accomplish in life. The most effective men and women are those who can quite competently organize the cooperation and assistance of other people toward the accomplishment of important goals and objectives. Of course, everyone you ...

You must feed your mind and heart with information that uplifts and keeps you on the “right-thinking” track, allowing you to be resourceful at all times. When you take the time to nurture your mind and heart, you will always land on your feet and make lemonade from lemons.   From teaching woman’s self-defense seminars, I’ve ...

Part 5: The Anatomy of an Ad: Body Copy What Is your Sales Story? Many of the marketing pieces of martial arts school owners start with egocentric descriptions of their businesses and credentials, instead of the information that prospective students and their families need to solve their problems. This is a common copywriting error that ...