Martial Arts Professional Magazine

Is it possible to over stretch? Is it possible to over reach a technique? Is it possible to over commit resources?
Obvious answers, right? I wonder why so many of us do exactly that as business owners. We counsel our students to do appropriate stretches; we reinforce the correct form. Yet, we sometimes find ourselves trapped […]

The first three ingredients of success are Peace of Mind, Healthy and Energy and Loving Relationships. The fourth is financial freedom.
To be financially free, you must have enough money, so you don’t worry about it continually, as most people do. It is not money that lies at the root of all evil; it is lack […]

As I explained in Part 1 of this multi-part column, our Black­ Belt tests are very large rank-requirement classes filled with students from Green through Black Belt. There is much hard work, fun and sweat during our Black Belt tests. The tests take an entire evening, but they are not rigid, discipline-driven events; and they […]

In my previous columns, I explained that the first ingredient of success is peace of mind. Peace of mind is achieved by creating a vision of your perfect future. You begin unlocking your potential by envisioning your life, as if it were exactly how you would want it to be. Then, you work backwards from […]

When I promote students to Black Belt, I want them to feel enriched, excited, nurtured and worthy. Black Belt tests should be a celebration of victory, not a journey into the unknown reaches of physical exertion, some mystical event that isn’t to be discussed in the dojo, or even an opportunity for the grading board […]

Part 7: The Anatomy of an Ad: Body Copy, Part 3
In last month’s column, I explained how to start a conversation with your prospects. Now, you want to apply one of several direct marketing formulas or strategies that can help keep your copy on the right track.
A-I-D-A is one of those formulas, and should be […]

My Ultimate Martial Art Marketing Bootcamp is an intense 30-hour weekend for school owners looking for ways to move their schools to higher levels of growth and profitability. What began as nothing more than a footnote, during my agenda preparation, became of the greatest value to all the participants. In fact, they told me unanimously […]

During many of my columns, I’ve described how you can reach your full potential, which is the primary goal of martial arts. I’ve described how, as when you are learning intricate steps of a complex kata or form, success is simply a matter of applying the right […]

Everyone knows the rule that you should “grow your own” staff, but don’t forget the lessons that are plainly obvious. This is certainly a rule that can be broken from time to time, but let me remind you what you already know about martial artists. As employees, they tend to be very self-righteous; they shouldn’t […]

Any factor that you would consider important to your happiness can be placed in one of seven categories. These Seven Ingredients of Success are consistent with all of success and happiness.You must start with your vision of a perfect future. You begin unlocking your inner powers by “seeing” your life exactly as if it were […]

The 13 additional business mistakes that I’ve made owning and operating my school are presented below. Words of wisdom: Don’t repeat them in your school, and if you already have, then it’s time to take corrective measures.
Mistake #8: Changing too much, too soon. This is the other side of the coin, where you trash everything […]

Part 6: The Anatomy of an Ad: Body Copy, Part 2
The Reason Why
If you read and were guided by last month’s column, then your ads’ body copy is now 100% focused on your customer (either a prospect or the parents of a prospect) and your customers’ needs.
The next use of body copy is to answer […]