The central source of information for professional martial artists around the world. AudienceOur audience is virtually every martial arts facility in North America, professional martial arts instructors, personal trainers, martial arts consultants, fitness professionals, YMCAs, health clubs, ad agencies, key industry professionals and most companies offering a martial arts related product or service. Plus, Martial [...]
To transform nothing into something of value, you must first start with ideas and imagination. Now, it might be difficult to consider ideas and imagination as nothing. Yes, they aren’t tangible, but I think an idea that becomes a business, a new vaccine or a miracle product is more than nothing. Think of it, ideas [...]
If you are going to be an effective leader, the focus has to be on how you are going to serve. That attitude completely changes the way you come across. To be an effective communicator or instructor, you have to know your audience. That’s number one. Who is in the class today? What do they [...]
As a school operator, you will eventually begin to add staff and, as your school grows, that will likely not only involve hiring administrative support, but also adding assistant instructors and possibly even head instructors. As a single school expands beyond 200 active students, or as you branch out into a second, third or [...]
Wealth never rewards wimps! Money only moves because of courage. You must have the courage to act on your ideas. Ask yourself: “What do I need to do right now to improve my business that I have not had the courage to do before?” To help put things into perspective, let me give you an [...]
How to decipher the curriculum conundrum? The question remains, how do you most effectively structure your class schedule to make the best use of your time and have the best student outcomes? Obviously, I’m not advocating or suggesting that you should eliminate classes for younger students, but, in so many schools that are following [...]
Have you ever wondered if you are a manager or a leader? Or are you perhaps a bit of both? Was General Patton a great leader or a phenomenal manager of his resources? Or was Patton a resource that was used effectively by his superiors? In order to ponder these questions, let’s look at the [...]
Wouldn’t it be wonderful to be motivated to achieve by such a lofty goal as benevolence? I must confess, however, that in the early years of my struggle to succeed, my motivation was much more down-to-earth. My reason for succeeding was more basic. In fact, it fell into the category of what I like [...]
Step #1: Be a collector of good ideas for your business, for your relationships, for your future. My mentor taught me to keep a journal when I was twenty-five years old, and I’ve been doing it ever since. I will pass them to my children and grandchildren. If you hear a good health idea, then [...]
Even though it doesn’t make the news, there is much to be thankful for in the world! Take your power back and don’t let the media convince you that there is only gloom and doom. There are always pockets of opportunty in every economy. With so much fearmongering going on, if you allow this into [...]
All of life is a risk. You take a small risk when you drive to work or walk across the street. You take a larger risk when you start a business or invest a sum of money. You take a risk whenever you venture into the unknown that cannot be exactly determined. The [...]
As a quick re-cap: The essential keys to lock the back door for long-term student retention are: 1. Over-delivering on customers expectations of customer. 2. Clearly communicating the benefits of ongoing training at your school, to students and their families. 3. Creating a positive community in your school. 4. Exciting and productive classes that clients [...]
Our goal this month has been to remind ourselves how important it is to influence ourselves on a regular basis to stay motivated to do the right things at the right time. Plus if we do not learn the skills of motivation how can we get our support team motivated to do whatever it takes [...]
Why I Love Martial Arts Fitness
I’ve recently been reflecting on the impact my programming has had on people and the difference between what I hear my students say today as opposed to when I taught only a traditional martial arts program. In the past, the compliments were mostly about how a child improved in school or how much more confident [...]
Protect your Assets with the Right Business Entity, Part 1
As I wrote in my August/September column, the best way to keep what you have is not to have anything in your name. To implement that strategy, you must choose the right business entity (or entities) to limit exposure of your assets to (successful) lawsuits and separate your asset ownership. This month, I’ll explain Sole [...]
When I served my three tours of military duty in Southeast Asia, we used multiple layers of defensive methods, or multiple redundancy defenses, to protect an installation. For example, my job as a dog handler was to be the first level of defense, encountering the enemy outside the perimeter of the installation. We were also [...]
