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Martial Arts Professional Magazine

Martial Arts Business and Marketing Resource for Martial Arts School Owners and Instructors

Archives for the ‘Martial Arts Management’ Category

Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 5

By Toby Milroy • Aug 29th, 2008 • Category: Martial Arts School Growth Potential

As a quick re-cap:
The essential keys to “lock the back door” for long-term student retention are:
1. Over-delivering on customers’ expectations of customer.
2. Clearly communicating the benefits of ongoing training at your school, to students and their families.
3. Creating a positive community in your school.
4. Exciting and productive classes that clients perceive to be valuable.
#3 – […]



The Seven Secrets of Sales Success

By Brian Tracy • Aug 29th, 2008 • Category: Martial Arts Management, The Psychology of Success

There are seven secrets, or principles, of sales success. The highest paid salespeople practice them every day. The regular application of these principles is virtually guaranteed to move you to the top of your field.

Secret #1: Be serious! Make a decision to go to the top of your field. Make a decision today to join […]



Four Steps to Success!

By Jim Rohn • Aug 29th, 2008 • Category: Expand Your Thinking

Step #1: Be a collector of good ideas for your business, for your relationships, for your future. My mentor taught me to keep a journal when I was twenty-five years old, and I’ve been doing it ever since. I will pass them to my children and grandchildren. If you hear a good health idea, then […]



The Power of Testimonials

By Jim Graden • Jul 18th, 2008 • Category: Fitness Kickboxing, Martial Arts Management

In my past articles, I’ve consistently stated that for you to have a successful martial arts fitness program you need to have proven results. The general public will not perceive your program as a high value program without them. By just having a kickboxing class, no matter how good you think it is, wont’ grab […]



Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 4

By Toby Milroy • Jul 17th, 2008 • Category: Martial Arts School Growth Potential

Key Number 3: Creating a positive community in your school to reinforce student longevity. Your goal is to move martial arts training in your school […]



What If There Was A Recession— But You Didn’t Attend?

By Stephen Oliver • Jul 17th, 2008 • Category: The Final Word... Mile High Methods

This is a brief excerpt of my in-depth Inter-view with Dan Kennedy. You can read the entire interview and participate in a live call, with Dan Kennedy and me, on July 15. Visit NAPMA.com/DanKennedy to register.Stephen Oliver: Let’s start with the so-called elephant in the room: the economy and the dreaded “R” word. Economists […]



Are You More Or Less Effective Than You Were A Year Ago? You Have More Technology and Process More Work, But Are You More Effective?

By Dan Kennedy • Jun 16th, 2008 • Category: No B.S. Success

There is a “secret key” to peak personal productivity and performance that entrepreneurs are unwittingly depriving themselves of, to a worsening extent from one year to the next. This subtle form of self-sabotage takes its toll many different ways.
Entrepreneurs and sales professionals need resiliency. We face opposition; we experience rejection and disappointment; and we resolve […]



Invest these 10 “Assets” that are more Important than Money to Succeed at the Highest Level

By Jim Rohn • Jun 13th, 2008 • Category: Expand Your Thinking

[Editor’s note: This rotating column will introduce readers to new authors and consultants who will expand your thinking to drive your success. This column is an except from Jim Rohn’s book, Seven Strategies for Wealth and Happiness.]
To start any part-time or full-time business, you typically need plenty of capital (money); but, occasionally, you’ll hear stories […]



Conduct a Personal Inventory of Your “Knowledge Resources”

By Denis Waitley • May 12th, 2008 • Category: Expand Your Thinking

Self-knowledge has always been the key to prepare for competition. Knowledge of your attributes, abilities, interests, strengths, weaknesses and traits is essential to riding the front-end of the wave of change into the new century. To assess fully your talents, realize that studies confirm that what we loved to do when we were children continues […]



Nitty-Gritty Reasons

By Jim Rohn • Mar 5th, 2008 • Category: Expand Your Thinking, Martial Arts Management

[Editor’s note: This rotating column will introduce readers to new authors and consultants who will expand your thinking to drive your success. This column is an except from Jim Rohn’s book, Seven Strategies for Wealth and Happiness.]
Wouldn’t it be wonderful to be motivated to achieve by such a lofty goal as benevolence? I must confess, […]



The Essence of Good Time Management, Part 2: Where Do You Perform Well?

By Brian Tracy • Mar 1st, 2008 • Category: Martial Arts Management, The Psychology of Success

Project Forward Five Years
Gary Hamel and C.K. Prahalad, the strategic planners who wrote the book, Competing for the Future, encourage decision makers to project forward several years when they strategically plan. The authors encourage executives to imagine that their company is the top company in the industry some years in the future. They then identify […]



From Motivation to Motive-Action

By Denis Waitley • Jan 31st, 2008 • Category: Expand Your Thinking, Martial Arts Management

With the passing of every New Year, you must understand the magnitude of social and economic changes in the world. In the past, change in business and social life was incremental and a set of personal strategies for achieving excellence was not required. Today, in our knowledge-based world, where change is the rule, a set […]