Martial Arts Professional Magazine

As a quick re-cap:
The essential keys to “lock the back door” for long-term student retention are:
1. Over-delivering on customers’ expectations of customer.
2. Clearly communicating the benefits of ongoing training at your school, to students and their families.
3. Creating a positive community in your school.
4. Exciting and productive classes that clients perceive to be valuable.
#3 – […]

There are seven secrets, or principles, of sales success. The highest paid salespeople practice them every day. The regular application of these principles is virtually guaranteed to move you to the top of your field.

Secret #1: Be serious! Make a decision to go to the top of your field. Make a decision today to join […]

Step #1: Be a collector of good ideas for your business, for your relationships, for your future. My mentor taught me to keep a journal when I was twenty-five years old, and I’ve been doing it ever since. I will pass them to my children and grandchildren. If you hear a good health idea, then […]

In my past articles, I’ve consistently stated that for you to have a successful martial arts fitness program you need to have proven results. The general public will not perceive your program as a high value program without them. By just having a kickboxing class, no matter how good you think it is, wont’ grab […]

Key Number 3: Creating a positive community in your school to reinforce student longevity. Your goal is to move martial arts training in your school […]

This is a brief excerpt of my in-depth Inter-view with Dan Kennedy. You can read the entire interview and participate in a live call, with Dan Kennedy and me, on July 15. Visit NAPMA.com/DanKennedy to register.Stephen Oliver: Let’s start with the so-called elephant in the room: the economy and the dreaded “R” word. Economists […]

There is a “secret key” to peak personal productivity and performance that entrepreneurs are unwittingly depriving themselves of, to a worsening extent from one year to the next. This subtle form of self-sabotage takes its toll many different ways.
Entrepreneurs and sales professionals need resiliency. We face opposition; we experience rejection and disappointment; and we resolve […]

[Editor’s note: This rotating column will introduce readers to new authors and consultants who will expand your thinking to drive your success. This column is an except from Jim Rohn’s book, Seven Strategies for Wealth and Happiness.]
To start any part-time or full-time business, you typically need plenty of capital (money); but, occasionally, you’ll hear stories […]

Self-knowledge has always been the key to prepare for competition. Knowledge of your attributes, abilities, interests, strengths, weaknesses and traits is essential to riding the front-end of the wave of change into the new century. To assess fully your talents, realize that studies confirm that what we loved to do when we were children continues […]

[Editor’s note: This rotating column will introduce readers to new authors and consultants who will expand your thinking to drive your success. This column is an except from Jim Rohn’s book, Seven Strategies for Wealth and Happiness.]
Wouldn’t it be wonderful to be motivated to achieve by such a lofty goal as benevolence? I must confess, […]

Project Forward Five Years
Gary Hamel and C.K. Prahalad, the strategic planners who wrote the book, Competing for the Future, encourage decision makers to project forward several years when they strategically plan. The authors encourage executives to imagine that their company is the top company in the industry some years in the future. They then identify […]

With the passing of every New Year, you must understand the magnitude of social and economic changes in the world. In the past, change in business and social life was incremental and a set of personal strategies for achieving excellence was not required. Today, in our knowledge-based world, where change is the rule, a set […]