Building a steady stream of referrals in your martial arts school is one of the most efficient and effective sources of new students
Read More »Martial Arts Management
Taking Smart Risks
All of life is a risk. You take a small risk when you drive to work or walk across the street. You take a larger risk when you start a business or invest a sum of money. You take a risk whenever you venture into the unknown that cannot be exactly determined. The ...
Read More »The Formula for Failure and Success
Failure is not a single, cataclysmic event. You do not fail overnight. Failure is the inevitable result of an accumulation of poor thinking and poor choices. To put it more simply, failure is nothing more than a few errors in judgment, repeated every day. You make errors in judgment and then foolishly repeat them every ...
Read More »Wealth vs. Lifestyle
It’s interesting to listen to a group of school owners brag about their schools, according to three measurements: number of students, school size and gross revenue. Let the lying begin.Active student count is the most exaggerated number of them all. For example, I asked an acquaintance that owns a very small school his active student ...
Read More »Using E-mail to Generate New Students
There are several types of e-mail you can use to market your school to prospective students. Among the most common are e-zines, flyers, school newsletters and promotional pieces. An e-zine, or “electronic magazine,” is delivered to subscribers via a Web site or an e-mail newsletter. E-zines are sometimes referred to as “opt-in” lists because everyone ...
Read More »Are You a Leader or Manager?
Have you ever wondered if you are a manager or a leader? Or are you perhaps a bit of both? Was General Patton a great leader or a phenomenal manager of his resources? Or was Patton a resource that was used effectively by his superiors? In order to ponder these questions, let’s look at the ...
Read More »Twenty Mistakes School Owners Make, Part 2
The 13 additional business mistakes that I’ve made owning and operating my school are presented below. Words of wisdom: Don’t repeat them in your school, and if you already have, then it’s time to take corrective measures. Mistake #8: Changing too much, too soon. This is the other side of the coin, where you trash ...
Read More »Conducting a Personal Inventory of Your “Knowledge Resources”
Self-knowledge has always been the key to preparing for competition. Knowledge of your attributes, abilities,...
Read More »What Most School Owners Forget To Ask When They Open A Martial Arts School!
Classical martial artists spend much time and energy to learn timing, as part of their training. For example, in traditional Japanese swordsmanship, when the warrior defeated his enemy, based on the moment in time, he became aware that an attack was imminent.Go No Sen is the name for a warrior who saw the attack and ...
Read More »Tony Robbins, Personal Development Expert
What advice would you give instructors in the area of leadership, since they are leaders in their schools and communities? Tony Robbins answers… You don’t work on leadership, but your spiritual intent, and that’s not a religious reference. The roots determine whether a plant lives or die, likewise with leadership. When you recognize a great ...
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