If you do not let the public know who you are, where you are located and the products and services you offer, then don’t expect them to become students. This may seem so basic as not to require mentioning, but it is a little more complicated. What I mean is communicating the right information to [...]
To achieve your goals, you must learn to think big. Always aim high. Don’t look at the crossroads or you will see walls and barriers, which will obstruct your path and impede your progress. Move forward by looking at the sky and your opportunities will be unlimited. At the same time, you must pursue realistic [...]
Part 5 of a Six-Part Series on Using Kata (or Form) For Martial Arts Development Some years ago, one of my instructors, Koyoshi Nishime Sensei (Cincinnati, Ohio), revealed to me a number of things about kata that I never understood. One of the most important concerned how the development of power was like a two-headed [...]
Part 4 of a Six-Part Series on Using Kata (or Form) For Martial Arts Development. Any instructor of my age grew up watching numerous dynamic and powerful boxers (read striking artists) from the 1950′s to the middle of the 1980′s. These men were in the heyday of their sport and, until self-serving and greedy promoters [...]
I want to relate some of the very powerful effects that adrenal stress has on the human mind and body. As an instructor, you must understand how the adrenal reaction can affect a student’s ability to defend himself during an actual encounter. We ask applicants to our RMCAT self-defense course if they have ever been [...]
Is your website effective or not? Is it adding to your bottom line by bringing you new business? If the answer is “Yes” then your website is effective, if the answer is “No” then you need to find out why, and the best place to start is by gathering certain benchmarks that will indicate where the [...]
This month I would like to clarify some simple concepts to make your Web site active and begin to attract a growing number of new students. In previous columns, I emphasized the importance of developing a Web presence to increase your bottom line. I have explained the main steps of targeting different audiences with different [...]
You must feed your mind and heart with information that uplifts and keeps you on the “right-thinking” track, allowing you to be resourceful at all times. When you take the time to nurture your mind and heart, you will always land on your feet and make lemonade from lemons. From teaching woman’s self-defense seminars, I’ve [...]
Last month, we discussed the three-minute step test to determine heart recovery rates. Remember that this test is to be used only as a screening device and not as an actual test for cardiovascular fitness. If the subject cannot finish the three minutes stepping up and down on a small box or platform, [...]
When martial arts school owners inquire about offering my Ultimate Bodyshaping Courses (UBC) at their schools, they’re usually focused on the added tuition the UBC can generate. This, of course, is where the majority of money is made, with many school owners doubling, or even tripling, their tuition revenue. What most school owners don’t realize [...]
Previously, I wrote about how the martial artist and martial arts instructor have never reached the level of recognition of other professional athletes. In fact, the average person does not even consider martial artists as professional athletes. In part, this is due to the fact that most instructors and school owners do not perceive themselves [...]
How you introduce Fitness Kickboxing to your new students will have the single biggest impact on the success or failure of your program. You can have the best “butt-kicking” Fitness Kickboxing class in town, but if you don’t develop a systematic approach to introduce kickboxing to your new students, then you’ll always have a small, [...]
In defining what is the most important element to success, in any endeavor, you would be hard pressed to find anything more important than attitude. In Japanese, the word for attitude is shisei, which is made up of two kanji meaning shape and forces. In other words, it is the attitude that shapes the forces [...]
Where you Use your Keyword Counts!
In my previous column, I explained how to determine the optimal key phrase for your Web site as well as some online tools to help you with this process. As I have already mentioned, Search Engine Optimization is selecting keywords (or key phrases) that rank your Web site higher in the list of search engine [...]
Why I Love Martial Arts Fitness
I’ve recently been reflecting on the impact my programming has had on people and the difference between what I hear my students say today as opposed to when I taught only a traditional martial arts program. In the past, the compliments were mostly about how a child improved in school or how much more confident [...]
Protect your Assets with the Right Business Entity, Part 1
As I wrote in my August/September column, the best way to keep what you have is not to have anything in your name. To implement that strategy, you must choose the right business entity (or entities) to limit exposure of your assets to (successful) lawsuits and separate your asset ownership. This month, I’ll explain Sole [...]
