In this series of columns, I have been presenting a step-by-step process to develop successful, search-engine-friendly Web sites packed with relevant content and a “call to action.” I have also covered the basics of how Web sites are found and indexed by search engines. I highlighted the importance of crafting your content around a main [...]
In the last article, I presented the ins and outs of creating a successful prospect Web site. This article will explain the second stage of development, which is the current student or member site. The contents of these two sites are totally different and so are their purposes. I have already mentioned that the prospect [...]
In my last few columns, I have focused on the importance of optimizing your Web site content, both for prospects and search engines, and how this process must be finely tuned, so your Web site will be found, and then be effective. Last month, I introduced the Search Engine Optimization (SEO) concept that makes your [...]
Part 3 of a Six-Part Series on Using Kata (or Form) For Martial Arts Development The goal for the ancient and modern martial artist is to learn how to develop a stable, mobile and fluid platform that can move in any direction and EXPLODE arms, legs, hands and feet with tremendous force. It is easier [...]
When someone calls and inquires about your martial art fitness programming, how do you handle the call? I’ve found that this is probably the biggest challenge most school owners face, when selling their fitness programming. They’ll run an ad to make the phone ring, but have no idea what to say when they have a [...]
In my past articles, I’ve consistently stated that for you to have a successful martial arts fitness program you need to have proven results. The general public will not perceive your program as a high value program without them. By just having a kickboxing class, no matter how good you think it is, wont’ grab [...]
During the course of our travels through life, it’s a commonly accepted fact that what bring us the greatest joy can often bring us the most troublesome worries as well. When my son, Aria, was born, the great joy my wife and I experienced was matched only by the anxiety we felt when he contracted [...]
There has been a long-running dispute among the “experts” about certain exercises used in many fitness workout routines. Some say that there are contraindicated exercises that should probably be eliminated from any program that targets a general audience. Other experts want to see scientific evidence that certain exercises are harmful before they consider modifying their [...]
I want to reiterate that most people can do these exercises with no problems. Since modern research has proven that there can be harmful effects for a minority of people, however; it is important that fitness professionals (and if you are a teaching Black Belt, then you qualify) take a conservative approach and utilize only [...]
As I opened my martial arts school one day, unlocking the door and turning on the lights, I began the routine work that led into a routine day. Classes began and ended as usual and, except for a birthday party for one of the kid’s classes, the day would have passed like any other. We [...]
Recent research has shown some exercises that martial artists routinely perform carry an increased risk of injury. Remember that any exercise program must be designed to maximize benefits while minimizing detrimental effects. This series will continue to help you formulate the safest and most effective program for your workouts. Part 1 included standing toe touches. [...]
Part 6 of a Six-Part Series on Using Kata (or Form) For Martial Arts Development My series of columns has presented what kata or form practice can do for you and your students; but we all know that many, if not most, don’t experience the good effect I have been describing, as a result of [...]
Let’s examine some of the key elements to Parts 1 and 2 of the original “prison bully” story: Recall the prison bully’s remark “Hey, man, how come you keep taking my seat?” And recall that the other prisoner did not try to ignore or deny the bully’s true intent. He knew from the very start [...]
Why I Love Martial Arts Fitness
I’ve recently been reflecting on the impact my programming has had on people and the difference between what I hear my students say today as opposed to when I taught only a traditional martial arts program. In the past, the compliments were mostly about how a child improved in school or how much more confident [...]
Protect your Assets with the Right Business Entity, Part 1
As I wrote in my August/September column, the best way to keep what you have is not to have anything in your name. To implement that strategy, you must choose the right business entity (or entities) to limit exposure of your assets to (successful) lawsuits and separate your asset ownership. This month, I’ll explain Sole [...]
When I served my three tours of military duty in Southeast Asia, we used multiple layers of defensive methods, or multiple redundancy defenses, to protect an installation. For example, my job as a dog handler was to be the first level of defense, encountering the enemy outside the perimeter of the installation. We were also [...]
