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Fitness Kickboxing

The Merchandise of Fitness

When martial arts school owners inquire about offering my Ultimate Bodyshaping Courses (UBC) at their schools, they’re usually focused on the added tuition the UBC can generate. This, of course, is where the majority of money is made, with many school owners doubling, or even tripling, their tuition revenue. What most school owners don’t realize ...

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It’s All About the Course

I’ve come to the conclusion that to be successful in martial arts fitness, you have to have a course, or a variety of courses, that people can choose from. When someone is thinking about joining your fitness program, he/she needs to have the end in mind. In other words, they need to be able to ...

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Following My Passion and the Market, Part 2

After launching Cardio Karate during 1996, I realized that it attracted students with completely different needs. They didn’t come to class to learn martial arts, but to lose weight and become healthier. If those students continued to eat junk food, however, then they wouldn’t have received the results they wanted, regardless of how good the ...

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Following My Passion and the Market, Part 1

It’s time to talk about fitness, more specifically, martial arts fitness; teaching, marketing and making it work for you. No, fitness kickboxing is not dead. In fact, many schools currently have thriving adult fitness programs. The big difference is there are many people that will teach you how to make an after-school program work, but ...

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