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Fitness Kickboxing

Following My Passion and the Market, Part 2

Jim-Graden

After launching Cardio Karate during 1996, I realized that it attracted students with completely different needs. They didn’t come to class to learn martial arts, but to lose weight and become healthier. If those students continued to eat junk food, however, then they wouldn’t have received the results they wanted, regardless of how good the ...

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Following My Passion and the Market, Part 1

Jim-Graden

It’s time to talk about fitness, more specifically, martial arts fitness; teaching, marketing and making it work for you. No, fitness kickboxing is not dead. In fact, many schools currently have thriving adult fitness programs. The big difference is there are many people that will teach you how to make an after-school program work, but ...

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Stepping Off the High Horse

Jim-Graden

Recently, I’ve been thinking about the difference between the relationships I’ve established with my current students and how I previously interacted with my traditional martial arts students. The biggest difference, of course, is that my current students are adults. In a short period of time, I realized that for me to be successful teaching fitness ...

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Why I Love Martial Arts Fitness

Jim-Graden

I’ve recently been reflecting on the impact my programming has had on people and the difference between what I hear my students say today as opposed to when I taught only a traditional martial arts program. In the past, the compliments were mostly about how a child improved in school or how much more confident ...

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