Home » Martial Arts Education » Fitness Kickboxing

Fitness Kickboxing

Consistency, Simplicity and Intensity

Jim-Graden

The reason so many martial arts schools have trouble teaching effective fitness kickboxing is because conventional martial arts and fitness kickboxing are two completely different animals. Teaching conventional martial arts has very little to do with teaching martial arts fitness. The elements of a good fitness kickboxing class are not the same as a conventional ...

Read More »

The Merchandise of Fitness

Jim-Graden

When martial arts school owners inquire about offering my Ultimate Bodyshaping Courses (UBC) at their schools, they’re usually focused on the added tuition the UBC can generate. This, of course, is where the majority of money is made, with many school owners doubling, or even tripling, their tuition revenue. What most school owners don’t realize ...

Read More »

It’s All About the Course

Jim-Graden

I’ve come to the conclusion that to be successful in martial arts fitness, you have to have a course, or a variety of courses, that people can choose from. When someone is thinking about joining your fitness program, he/she needs to have the end in mind. In other words, they need to be able to ...

Read More »

Following My Passion and the Market, Part 2

Jim-Graden

After launching Cardio Karate during 1996, I realized that it attracted students with completely different needs. They didn’t come to class to learn martial arts, but to lose weight and become healthier. If those students continued to eat junk food, however, then they wouldn’t have received the results they wanted, regardless of how good the ...

Read More »

Following My Passion and the Market, Part 1

Jim-Graden

It’s time to talk about fitness, more specifically, martial arts fitness; teaching, marketing and making it work for you. No, fitness kickboxing is not dead. In fact, many schools currently have thriving adult fitness programs. The big difference is there are many people that will teach you how to make an after-school program work, but ...

Read More »