I’ve recently been reflecting on the impact my programming has had on people and the difference between what I hear my students say today as opposed to when I taught only a traditional martial arts program. In the past, the compliments were mostly about how a child improved in school or how much more confident [...]
As I wrote in my August/September column, the best way to keep what you have is not to have anything in your name. To implement that strategy, you must choose the right business entity (or entities) to limit exposure of your assets to (successful) lawsuits and separate your asset ownership. This month, I’ll explain Sole [...]
When I served my three tours of military duty in Southeast Asia, we used multiple layers of defensive methods, or multiple redundancy defenses, to protect an installation. For example, my job as a dog handler was to be the first level of defense, encountering the enemy outside the perimeter of the installation. We were also [...]
In last month’s column, I addressed the importance of teaching a kickboxing introductory class and why the introductory instructor should focus on three primary objectives: safety, building rapport and making sure students have fun. These three objectives are most important, but don’t treat your fitness kickboxing student like second-class martial arts students. Take the time [...]
The legendary martial artist, movie and TV star and founder of the World Combat League and th Kick-Start Program shares the secret of this success. In part 2 of his interview with Stephen Oliver, Chuck Norris discusses his early martial arts training. As with many martial arts great of his decade, Chuck was first exposed [...]
It is not often that we take our RMCAT training on the road, but some time ago, Mr. Ernie Reyes asked us to bring our armored assailant, adrenal-stress-driven, scenario-based program to his school in California. Naturally, we were both pleased and proud to do so. To many of us Ernie Reyes is known for his [...]
Which do you think more adults are looking for, shedding unwanted pounds or after-school programming for their children? The fact that many adults don’t have after-school age children is one clue that fitness is a much bigger market. There has never been more interest in fitness and weight loss than there is today. Everybody wants [...]
In my past couple of columns, I explained the importance of your martial arts school having an Internet presence. I also prioritized the different stages of Web site development, according to which would bring more business to your school. I briefly covered the importance of having both prospects and students’ sections, so you can target [...]
Last month, I started a four-part series of columns to help you understand the various entities under which you can do business and their advantages and disadvantages. The primary advantage is to protect your assets. In part two, I present General Partnership and Limited Partnership. General Partnership A general partnership is formed when two or [...]
One of the marketing techniques I borrowed from the fitness industry is the 5-for-1-referral theory. The theory is that each new student you enroll in your fitness program will tell at least five other people about it. You probably have heard similar ideas in martial arts marketing, but I think it works especially well in [...]
In our journey through life, it may at times seem as though we’re passing through a great jungle, devoid of civilized comforts, safety nets and hospitality. Where huge trees of worry take root in the soil of aspiration and shed used leaves, which create a carpet of urgency, pushing us along. At some point in [...]
At our school, we just finished a black belt test with 48 students, of whom five were testing for 2nd degree and 43 were testing for 1st degree. The group included a number of children nine years of age and older (testing to junior black belt) and a number of adults who ranged from in [...]
Using the Intention to Serve to be a Great Leader You don’t have to work on leadership. What you work on is your spiritual intent. Not in religious terms, I’m not telling people what religion to believe. The basis of a plant, whether it is going to live or die, is in the roots. [...]
Why I Love Martial Arts Fitness
I’ve recently been reflecting on the impact my programming has had on people and the difference between what I hear my students say today as opposed to when I taught only a traditional martial arts program. In the past, the compliments were mostly about how a child improved in school or how much more confident [...]
Protect your Assets with the Right Business Entity, Part 1
As I wrote in my August/September column, the best way to keep what you have is not to have anything in your name. To implement that strategy, you must choose the right business entity (or entities) to limit exposure of your assets to (successful) lawsuits and separate your asset ownership. This month, I’ll explain Sole [...]
When I served my three tours of military duty in Southeast Asia, we used multiple layers of defensive methods, or multiple redundancy defenses, to protect an installation. For example, my job as a dog handler was to be the first level of defense, encountering the enemy outside the perimeter of the installation. We were also [...]
