By Sang Koo Kang and Earl S. Bagan
All of you who are reading this column most likely have been teaching martial arts for a number of years. Doubtless, you have also been studying martial arts and training for many years; most since you were young, and many for more than 20 […]
25. Many fights end because one contestant has a habit of carrying his hands too low for a proper defense. That contestant additionally lacks any head movement (rhythm), making his skull an easy target. You cannot expect to survive a fight if you have either or both of these defensively weak habits.
26. Aggressive […]
One of the marketing techniques I borrowed from the fitness industry is the 5-for-1-referral theory. The theory is that each new student you enroll in your fitness program will tell at least five other people about it. You probably have heard similar ideas in martial arts marketing, but I think it works especially […]
In my last few columns, I have focused on the importance of optimizing your Web site content, both for prospects and search engines, and how this process must be finely tuned, so your Web site will be found, and then be effective.
Last month, I introduced the Search Engine Optimization (SEO) concept that makes […]
Forget your karate, your taekwondo, your gung fu, your aikido, your arnis, your jiu-jitsu, and your kenpo; MMA (exactly like what you see in the UFC) is the ultimate martial art.
That’s right, you heard me.
For the ring, MMA is the ultimate. In the ring - or the street, for that matter - what […]
As I wrote in my August/September column, the best way to keep what you have is not to have anything in your name. To implement that strategy, you must choose the right business entity (or entities) to limit exposure of your assets to (successful) lawsuits and separate your asset ownership. This month, I’ll […]
When someone calls and inquires about your martial art fitness programming, how do you handle the call? I’ve found that this is probably the biggest challenge most school owners face, when selling their fitness programming. They’ll run an ad to make the phone ring, but have no idea what to say when they have a […]
Before I tell you about Thich Nhat Hahn (pronounced “Tick-knot-hon”) and why you should jump on the Internet and “Google” his name AND then run to the bookstore and buy one or more of his books, let me tell you about how all of this applies to YOUR BUSINESS.
If you believe that the practice of […]
Part 6 of a Six-Part Series on Using Kata (or Form) For Martial Arts Development
My series of columns has presented what kata or form practice can do for you and your students; but we all know that many, if not most, don’t experience the good effect I have been describing, as a result of well […]
In my past articles, I’ve consistently stated that for you to have a successful martial arts fitness program you need to have proven results. The general public will not perceive your program as a high value program without them. By just having a kickboxing class, no matter how good you think it is, wont’ grab […]
“Professional” is a word that is often tossed around the martial arts industry. Do I need to mention that professional doesn’t mean austere, removed, clinical, cold and distant? It doesn’t mean you have to have a “policy” for every action in your school; a student or employee handbook, spelling out every possible rule or infraction; […]
Part 5 of a Six-Part Series on Using Kata (or Form) For Martial Arts Development
Some years ago, one of my instructors, Koyoshi Nishime Sensei (Cincinnati, Ohio), revealed to me a number of things about kata that I never understood. One of the most important concerned how the development of power was like a two-headed snake. […]
Stephen Oliver and Dan Kennedy are real experts who will help you learn HOW to market something. I know a little bit about marketing too, from experience, but what I really specialize in is talking, writing and taking action on WHAT you must market and sell. I don’t work much with what you must sell […]
