One of the best ways to attract positive publicity to your school, and ultimately more students, is with media coverage. Positive media relationships are a critically important, yet often ignored aspect of running a successful martial arts school. The press release is a highly effective tool for getting your name out into your community. Learn [...]
(Or You Can Keep the Rolex, But I’ll Take the Peace of Mind) By Master Eric Sbarge, NAPMA Maximum Impact and Peak Performers Member Master Eric Sbarge is the first of a new series of articles in Martial Arts Professional – NAPMA Success Stories. Each month, a NAPMA member will explain how his [...]
Training for Success: Frank Brown, Mile High Karate Training Director Frank Brown. As a longtime member of the Mile High Karate professional team and now as one of its training directors, Master Frank Brown’s primary responsibility is to help the school owners and their staff members, who become new MHK schools, understand and implement new [...]
Sascha Williams is an 8th-Degree Black Belt Associate Master in the Ed Parker style of Kenpo as well as a Mile High Karate Franchise school and Stephen Oliver Coaching Client. He also served the Parker organization as the officials director for the IKC international tournament, a regional director for the International Kenpo Karate Association, and [...]
The time has come to take action on your future…To evolve with a changing martial arts industry…To embrace a future of student excellence, stable growth and financial security… Starting this month, Martial Arts Professional introduces “The Four Keys to your Future.†In an unprecedented, yearlong series of feature articles, you will learn how to benefit [...]
Clear Thinking and Focused Action Will Steer you Clear the Negative Economy and Interfering Legislators The Worst Economy Since the Great Depression!? Is that really true? More about that later. What is true is that SOME schools will THRIVE and MANY will die during the coming months and year. Which will you be? Everywhere you [...]
Mecklenburg Sees Similarities between National Football League and Martial Arts
When Carlos Machado, Brazilian Jiu Jitsu master, first came to the United States with his brothers in 1990, his entire approach to martial arts was shaped by his experience in Brazil. The only school environment he knew had very little structure, with no belt testing or ranks, and Black Belts were awarded only when instructors [...]
Learn How these Three Legends of the Martial Arts Became the Original World Champions, Fierce Competitors, the Best of Friends and Role Models for All Students, Instructors and a New Generation of Fighters NAPMA and Martial Arts Professional is proud to bring you a rare treat – a gathering of eagles in modern martial arts [...]
A young instructor leaves a position paying $60,000 to $70,000 annually to open his own studio . What makes this story interesting is the crash-and-burn he experienced when he decided to become the cheapest school in town. Read more about his experience with low pricing .
(You Can Keep the Rolex, But I’ll Take the Peace of Mind). By Master Eric Sbarge, NAPMA Maximum Impact and Inner Circle Member. In 2003, The Peaceful Dragon Cultural Center, my martial arts and health center in Charlotte, North Carolina, was somewhat successful by industry standards. We had been in business for seven years and [...]
The third annual Extreme Success Academy presented by NAPMA will cover the Ten Key Trends to watch in the emerging economy . Joining the academy as presenters for the first time is Brian Tracy, the consummate professional who was profiled in the last two issues of Mastering the Martial Arts Business magazine. Brain Tracy International [...]
At last year’s Extreme Success Academy, Pat Burleson was presented with the 2009 NAPMA Lifetime Achievement Award for his pioneering contributions to the martial arts professional school instruction industry. Grand Master Burleson created many of the business systems that are now standard in the model used by most schools. He studied under Grand Master Jhoon [...]
Why I Love Martial Arts Fitness
I’ve recently been reflecting on the impact my programming has had on people and the difference between what I hear my students say today as opposed to when I taught only a traditional martial arts program. In the past, the compliments were mostly about how a child improved in school or how much more confident [...]
Protect your Assets with the Right Business Entity, Part 1
As I wrote in my August/September column, the best way to keep what you have is not to have anything in your name. To implement that strategy, you must choose the right business entity (or entities) to limit exposure of your assets to (successful) lawsuits and separate your asset ownership. This month, I’ll explain Sole [...]
When I served my three tours of military duty in Southeast Asia, we used multiple layers of defensive methods, or multiple redundancy defenses, to protect an installation. For example, my job as a dog handler was to be the first level of defense, encountering the enemy outside the perimeter of the installation. We were also [...]
