Martial Arts Professional Magazine

Martial Arts Business and Marketing Resource for Martial Arts School Owners and Instructors

Archives for the ‘Features’ Category

There’s no Nobility in Poverty

By Stephen Oliver • Jul 19th, 2010 • Category: Features

I read a fascinating article recently on the cover of the “Weekend Journal” section of the Wall Street Journal about the band The Black Eyed Peas. The article was so “spot-on” for our industry that I read it a couple of times and thought about the implications. Before I explain let me step back a […]



The Karate Kid Grosses $106,284,000; NAPMA Strategies Drive Record Numbers Into Martial Arts Schools.

By MAPro • Jul 15th, 2010 • Category: Features

NAPMA Members Focused on Results Generate as Many as 263 Intros for New Students in a Single Weekend!

According to NAPMA CEO Stephen Oliver, “Schools that followed our plan will likely add from 100 to 300 or more new active students this summer, at minimal cost . NAPMA truly created a $1,000,000 summer for many schools! […]



Learn a Top Staff Trainer’s Secrets to Develop a Top Staff

By Toby Milroy • Jul 31st, 2009 • Category: Features, Success Story

Training for Success: Frank Brown, Mile High Karate Training Director
Frank Brown. As a longtime member of the Mile High Karate professional team and now as one of its training directors, Master Frank Brown’s primary responsibility is to help the school owners and their staff members, who become new MHK schools, understand and implement new systems […]



How I Generate 120 Leads Per Week with Internal-Referral Events!

By Toby Milroy • Apr 16th, 2009 • Category: Features, Success Story

Sascha Williams is an 8th-Degree Black Belt Associate Master in the Ed Parker style of Kenpo as well as a Mile High Karate Franchise school and Stephen Oliver Coaching Client. He also served the Parker organization as the officials director for the IKC international tournament, a regional director for the International Kenpo Karate Association, and […]



The Four Keys to Your Future

By Bob Sillick • Mar 18th, 2009 • Category: Features, Success Story

The time has come to take action on your future…To evolve with a changing martial arts industry…To embrace a future of student excellence, stable growth and financial security…
Starting this month, Martial Arts Professional introduces “The Four Keys to your Future.” In an unprecedented, yearlong series of feature articles, you will learn how to benefit from […]



“How the Mastermind Effect Helped Me Find a Positive, Supportive Environment for Amazing School Growth and Personal Prosperity!”

By Toby Milroy • Mar 17th, 2009 • Category: Features

An Interview with Ron Achenbach, NAPMA Inner Circle Member, by Toby Milroy, NAPMA COO
It’s easy to describe Ron Achenbach as the “everyman” school owner/chief instructor. He operates a median-size school of 180 students in a middle-size town: Karate America Leadership Academy in DePere, Wisconsin, a suburb of Green Bay.
What makes Ron’s story so […]



“My School’s Growth and Retention Rate Dramatically Improved, When I Developed a Stripe-Based, Rotating Curriculum.”

By Toby Milroy • Mar 5th, 2009 • Category: Features

Charles Dudley, NAPMA Inner Circle member, was taught to maintain the tradition of the complex Korean styles in which he trained for 37 years; but, as much as he honored his long-time teacher, Master Dudley realized that he had to adapt the Korean arts to an American audience, so he could succeed in an […]



Stay The Course!

By Stephen Oliver • Dec 30th, 2008 • Category: Features, Success Story

Clear Thinking and Focused Action Will Steer you Clear the Negative Economy and Interfering Legislators
The Worst Economy Since the Great Depression!?
Is that really true?
More about that later. What is true is that SOME schools will THRIVE and MANY will die during the coming months and year. Which will you be?
Everywhere you turn you see NEGATIVE […]



The Innovative Mindset for Entrepreneurs, Part 1, with Lee Milteer, NAPMA Success Coach, and Dr. Gene Landrum

By Lee Milteer • Dec 30th, 2008 • Category: Features

Dr. Gene Landrum is a high-tech start-up executive, turned educator and writer. He originated the Chuck E. Cheese concept of family entertainment, among other entrepreneurial ventures, and, after many years of interacting with creative and overachieving personalities, decided to write about what makes them tick. His doctoral research was on The Innovator Personality, which inspired […]



Straight-Talk-Secrets to Develop Your Professional Self-Worth and Implement Higher Tuitions

By Toby Milroy • Dec 30th, 2008 • Category: Features

Interview by Toby Milroy, NAPMA Vice-President of Sales and Marketing
Frank Brown
As the Mile High Karate franchise trainer, Frank Brown is in a unique position to observe why school owners are unable to grow their schools; and, often, the major reason is a misperception of their self-worth. That low self-worth results in low tuition rates, which […]



“I Experienced Amazing School Growth When I Filled My School Calendar with Events, Promotions and Community Activities!”

By Toby Milroy • Oct 20th, 2008 • Category: Features

Jonathan Metcalf. It’s clear that the proverbial bright light has flashed in Jonathan Metcalf’s mind-because he understands the BIG IT: owning a martial arts school is an extraordinary opportunity. He has discovered that you can continue to honor the traditions of your art as you change people’s lives and serve your community, which just so […]



How to Grab Your Share of the Fabulous Wealth Potential of the Private Lesson Market

By Bob Sillick • Oct 20th, 2008 • Category: Features, Success Story

Let’s start with two simple premises: First, there are wealthy people and families in your community and/or near by communities that are willing to pay 5,10 or 15 times your standard tuition for private lessons. Second, you ARE the equivalent of any other professional athlete, in terms of your dedication and commitment to your art […]



“I Tripled my Monthly Revenues, After I Conquered My Fear of Change!”

By Toby Milroy • Aug 29th, 2008 • Category: Features, Success Story

When Carlos Machado, Brazilian Jiu Jitsu master, first came to the United States with his brothers in 1990, his entire approach to martial arts was shaped by his experience in Brazil. The only school environment he knew had very little structure, with no belt testing or ranks, and Black Belts were awarded only […]