: is a 4th-Degree Black Belt, school owner, Mile High Karate Regional Director and NAPMA's Vice President of Sales and Marketing. He can be contacted through NAPMAFreeOffer.com or MileHighFranchise.com.
Jason Yi, a NAPMA Inner Circle member, who will also be in attendance at the 2008 NAPMA Extreme Success Academy, serving on a panel of experts with other Inner Circle Group members to help you grow your school, is the subject of this month’s Member Success Story. Jason is a bright, entrepreneurially minded school owner, [...]
You may never thought you could play and win the commercial real estate game, but you can with the help of Chris Hurn and Mercantile Commercial Capital. His company specializes in creating opportunities for small business owners, including martial arts school owners, to purchase their buildings. Mr. Hurn explains why a commercial real estate portfolio [...]
The debate goes something like this: Are you simply born with “it” or are you the sum total of your experiences? Was Muhammad Ali predestined to become a champion at conception, or was he compelled to greatness by his circumstances? One thing is certain; in today’s information age we have every opportunity to set ourselves [...]
Part 10: The Anatomy of an Ad: Body Copy, Part 6 Unique Selling Proposition (USP) Although you should replicate PROVEN successful marketing pieces and strategies, it’s also extremely important to separate your message from your “competition” and other marketing clutter in the marketplace. In recent columns, I presented the concept of “agitating” the problem and [...]
As a quick re-cap:The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in your [...]
As a quick re-cap: The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in [...]
The air on the Santa Monica pier is usually alive with the emissions of countless biological organisms, giving it that fresh, faintly fish-smelling sourness that lets you know that you’re in the midst of life; and this despite the fact that tons of raw sewage are dumped from there into the Pacific Ocean every day. [...]
How to Maximize Fitness Results for your Students
The secret about fitness that no diet guru or so-called “weight-loss expert” wants you to know is that there is no one answer to fitness. You must understand this important factor when developing your martial arts fitness course because it’s the key to a successful fitness program for your students. Many of you are probably [...]
Transform Your Fears into Strengths—and Success, Part 2
You must feed your mind and heart with information that uplifts and keeps you on the “right-thinking” track, allowing you to be resourceful at all times. When you take the time to nurture your mind and heart, you will always land on your feet and make lemonade from lemons. From teaching woman’s self-defense seminars, I’ve [...]
