Home » Author Archives: Toby Milroy

Author Archives: Toby Milroy

Toby Milroy is a 5th-Degree Black Belt, veteran school owner, and NAPMA's Chief Operating Officer. He can be contacted through NAPMAFreeOffer.com.

MANDATORY Martial Arts Business Systems!

Jason Yi NAPMA Martial Arts Success Story

On this episode: Martial Arts Business SYSTEMS you MUST have in your school! An Answer to a School Owner’s Question About Student Retention A NAPMA Solution to Your Marketing and Retention Problems (and Makes your Life Easier Too!!) A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: Generating A ...

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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 9

Toby-Milroy

Part 9: The Anatomy of an Ad: Body Copy, Part 5 Strategy #2: Problem-Agitate-Solve, Part 2 Last month, I presented the “Problem” statement, and I began “Agitating” readers. Agitate, continued: You have a HUGE advantage in the marketplace because your “solution” solves a problem that people WANT TO SOLVE! Your “product” literally changes people’s lives ...

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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!

Toby-Milroy

Part 8: The Anatomy of an Ad: Body Copy, Part 4 In last month’s column, I presented the acronym, A-I-D-A, or Attention-Interest-Desire-Action, as one of several direct-marketing copy formulas or strategies. A second copy formula is P-A-S, or Problem-Agitate-Solve. Billy Mays, who recently died, had become the most successful short-form, direct-response television personality in history, ...

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Ethical Upgrades, and Managing Your Staff!

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On this episode: Managing and Developing a HIGH Performing Staff! An Answer to a School Owner’s Question About Upgrades A NAPMA Solution to Your Marketing and Retention Problems (and Makes your Life Easier Too!!) A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: http://www.napma.com/TopSchools/ http://www.napma.com/JayAbraham Would you like to ...

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How to Multiply the Results of ANY Type of Print Advertising, Quickly and Easily, without Spending Another Dime!

Toby-Milroy

Part 1: The “Mindset” of the Marketer In my next series of columns, we’ll explore the fundamentals of HIGHLY-EFFECTIVE marketing and advertising. Your goal is advertising pieces that ACHIEVE RESULTS and generate business for you and your school. The FIRST step to create more effective marketing pieces is to challenge your perceptions of marketing and ...

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