Home » Author Archives: Toby Milroy

Author Archives: Toby Milroy

Toby Milroy is a 5th-Degree Black Belt, veteran school owner, and NAPMA's Chief Operating Officer. He can be contacted through NAPMAFreeOffer.com.

Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 10

Toby-Milroy

Part 10: The Anatomy of an Ad: Body Copy, Part 6, Unique Selling Proposition (USP) Why Would They Say “No”? When someone is reading your ad or other marketing material, they are having a conversation with themselves . They are naturally skeptical of you, after all, you’re trying to “sell them something,” and they will ...

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Building a Better Mouse Trap?

MousetrapGame3

  NAPMA’s Martial Arts Business Breakthrough TV On this episode: The Reality of “Building a Better Mouse Trap” in You Martial Arts Business! How you can help support disaster relief efforts in Japan and dig deep roots in your community at the same time. A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from ...

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MANDATORY Martial Arts Business Systems!

Jason Yi NAPMA Martial Arts Success Story

On this episode: Martial Arts Business SYSTEMS you MUST have in your school! An Answer to a School Owner’s Question About Student Retention A NAPMA Solution to Your Marketing and Retention Problems (and Makes your Life Easier Too!!) A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: Generating A ...

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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 9

Toby-Milroy

Part 9: The Anatomy of an Ad: Body Copy, Part 5 Strategy #2: Problem-Agitate-Solve, Part 2 Last month, I presented the “Problem” statement, and I began “Agitating” readers. Agitate, continued: You have a HUGE advantage in the marketplace because your “solution” solves a problem that people WANT TO SOLVE! Your “product” literally changes people’s lives ...

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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!

Toby-Milroy

Part 8: The Anatomy of an Ad: Body Copy, Part 4 In last month’s column, I presented the acronym, A-I-D-A, or Attention-Interest-Desire-Action, as one of several direct-marketing copy formulas or strategies. A second copy formula is P-A-S, or Problem-Agitate-Solve. Billy Mays, who recently died, had become the most successful short-form, direct-response television personality in history, ...

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