Home » Author Archives: Toby Milroy

Author Archives: Toby Milroy

Toby Milroy is a 5th-Degree Black Belt, veteran school owner, and NAPMA's Chief Operating Officer. He can be contacted through NAPMAFreeOffer.com.

Building a Better Mouse Trap?

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  NAPMA’s Martial Arts Business Breakthrough TV On this episode: The Reality of “Building a Better Mouse Trap” in You Martial Arts Business! How you can help support disaster relief efforts in Japan and dig deep roots in your community at the same time. A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from ...

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MANDATORY Martial Arts Business Systems!

Jason Yi NAPMA Martial Arts Success Story

On this episode: Martial Arts Business SYSTEMS you MUST have in your school! An Answer to a School Owner’s Question About Student Retention A NAPMA Solution to Your Marketing and Retention Problems (and Makes your Life Easier Too!!) A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: Generating A ...

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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 9

Toby-Milroy

Part 9: The Anatomy of an Ad: Body Copy, Part 5 Strategy #2: Problem-Agitate-Solve, Part 2 Last month, I presented the “Problem” statement, and I began “Agitating” readers. Agitate, continued: You have a HUGE advantage in the marketplace because your “solution” solves a problem that people WANT TO SOLVE! Your “product” literally changes people’s lives ...

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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!

Toby-Milroy

Part 8: The Anatomy of an Ad: Body Copy, Part 4 In last month’s column, I presented the acronym, A-I-D-A, or Attention-Interest-Desire-Action, as one of several direct-marketing copy formulas or strategies. A second copy formula is P-A-S, or Problem-Agitate-Solve. Billy Mays, who recently died, had become the most successful short-form, direct-response television personality in history, ...

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Ethical Upgrades, and Managing Your Staff!

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On this episode: Managing and Developing a HIGH Performing Staff! An Answer to a School Owner’s Question About Upgrades A NAPMA Solution to Your Marketing and Retention Problems (and Makes your Life Easier Too!!) A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: http://www.napma.com/TopSchools/ http://www.napma.com/JayAbraham Would you like to ...

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