Martial Arts Professional Magazine

As a quick re-cap:
The essential keys to “lock the back door” for long-term student retention are:
1. Over-delivering on the expectations of customer at every turn.
2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit.
3. Creating a positive community in your school.
4. […]

Jonathan Metcalf It’s clear that the proverbial bright light has flashed in Jonathan Metcalf’s mind-because he understands the BIG IT: owning a martial arts school is an extraordinary opportunity. He has discovered that you can continue to honor the traditions of your art as you change people’s lives and serve your community, which just so happens […]

When Carlos Machado, Brazilian Jiu Jitsu master, first came to the United States with his brothers in 1990, his entire approach to martial arts was shaped by his experience in Brazil. The only school environment he knew had very little structure, with no belt testing or ranks, and Black Belts were awarded only […]

As a quick re-cap:
The essential keys to “lock the back door” for long-term student retention are:
1. Over-delivering on customers’ expectations of customer.
2. Clearly communicating the benefits of ongoing training at your school, to students and their families.
3. Creating a positive community in your school.
4. Exciting and productive classes that clients perceive to be valuable.
#3 – […]

Key Number 3: Creating a positive community in your school to reinforce student longevity. Your goal is to move martial arts training in your school […]

Interview by Toby Milroy, NAPMA Vice-President of Sales and Marketing
Joe Borucki is a successful school owner who really understands the unnecessary condition of many martial arts schools because he’s been there. He had erected a number of obstacles (which existed only in his mind) that blocked the growth of his school. He learned […]

An Interview with Master Robert Lewis, Colorado Regional Developer for Mile High Karate.

Learning and utilizing the secrets to success is the real difference maker; and Master Robert Lewis, the Colorado Regional Developer for Mile High Karate, is the one person with the inside information on the franchise system because he works in the trenches […]

Jason Yi, a NAPMA Inner Circle member, who will also be in attendance at the 2008 NAPMA Extreme Success Academy, serving on a panel of experts with other Inner Circle Group members to help you grow your school, is the subject of this month’s Member Success Story.
Jason is a bright, entrepreneurially minded […]

You may never thought you could play and win the commercial real estate game, but you can with the help of Chris Hurn and Mercantile Commercial Capital. His company specializes in creating opportunities for small business owners, including martial arts school owners, to purchase their buildings.
Mr. Hurn explains why a commercial real estate portfolio may […]