Home » Author Archives: Toby Milroy

Author Archives: Toby Milroy

Toby Milroy is a 5th-Degree Black Belt, veteran school owner, and NAPMA's Chief Operating Officer. He can be contacted through NAPMAFreeOffer.com.

Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!

Toby-Milroy

Part 10: The Anatomy of an Ad: Body Copy, Part 6 Unique Selling Proposition (USP) Although you should replicate PROVEN successful marketing pieces and strategies, it’s also extremely important to separate your message from your “competition” and other marketing clutter in the marketplace. In recent columns, I presented the concept of “agitating” the problem and ...

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Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 7

Toby-Milroy

As a quick re-cap:The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in your ...

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