MartialArts Professional Magazine

Martial Arts Business and Marketing Resource for Martial Arts School Owners and Instructors

Author Archive

Nine Multi-Millionaires Teach You the Secrets Of Their Success

By Rob Colasanti • Mar 17th, 2009 • Category: As I see It

Each month, NAPMA’s Maximum Impact members receive the Sounds of Success CD. It features a variety of powerful segments that provide our members with sound advice on marketing, motivation, selling, staff building, leadership development, entrepreneurialism and virtually all aspects of quality school operations.
For many years, I’ve had the honor of interviewing many of the expert […]



Create Marketing Dominance Using “Force Multipliers”

By Rob Colasanti • Feb 9th, 2009 • Category: As I see It, Opinion



How to Eliminate the Trial-and-Error Phase of Your School’s Growth

By Rob Colasanti • Jan 14th, 2009 • Category: As I see It



How to Shield Your School From Economic Disaster and Dramatically Increase Your Gross

By Rob Colasanti • Oct 21st, 2008 • Category: As I see It



How NAPMA Can Help You Make the Shift to a Full-Time School Owner

By Rob Colasanti • Aug 29th, 2008 • Category: As I see It, Opinion

A large percentage of our industry is comprised of part-time instructors and school owners. They typically work a day job and then teach classes at schools with limited hours of operation. They may also sub-lease space from a church, recreational center, YMCA, health club, etc. Some even teach in their garages, just as my friend’s […]



Building Lasting Wealth by Hitting Your Real Estate Investment Targets

By Rob Colasanti • Jul 17th, 2008 • Category: Features

WarriorWiz Terry Bryan, Ph.D.
Terry Bryan, Ph.D. and Extreme Success Academy speaker, teaches you how to use your warrior spirit to win at the real estate game
Interview by NAPMA President Rob Colasanti

Terry Bryan, martial artist, former school owner and real estate coach and entrepreneur, gives you an inside look at how an average martial artist and […]



How to Use Low-Cost Public Relations Strategies to Grow Your School and Become a Celebrity in Your Community

By Rob Colasanti • May 15th, 2008 • Category: Features

The philosophy of martial arts is ready-made to attract the attention of the public. Few professionals are better qualified than Paul Hartunian to help you learn and use his low-cost public relations formula to create and benefit from a celebrity status in your community and achieve recognition that can translate into a growing, prosperous school.

Dr. […]



How To Dramatically Improve Your Martial Arts Student Count Without Spending Another Dime

By Rob Colasanti • Jan 31st, 2008 • Category: As I see It, Opinion

We constantly remind our Maximum Impact members that many factors contribute to make a school successful. One of the biggest factors, which must never be ignored, is profitability. Your goal is to make all components of your school as profitable as possible, especially marketing. As I’m sure you’ve discovered, it’s very easy to spend plenty […]