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Rick Bell is a marketing specialist and veteran martial arts school owner, who is considered one of the leading experts on enrollment in the industry today.

Luck Has Nothing To Do With Success

Sometimes you learn things in the strangest places. Being a writer, I’m always looking for story angles and tidbits of information to pass onto MAPro readers. I recently ran across a fascinating article I believe relates directly to most of the instructors in this industry. The article was bout, of all things, fishing, and the ...

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Are Your Classes Too Cheap?

When I started teaching the martial arts years ago, the one label I thought my school needed to avoid more than any other label was “most expensive school in town.” I felt that charging top dollar for teaching the arts was an apostasy. I was convinced that expensive schools could not possibly have the same ...

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