: Martial Arts Professional Magazine | The Trade Journal Of The Martial Arts Industry Since 1995 --- http://www.martialartsprofessional.com http://www.martialartsprofessionalcommunity.com
The central source of information for professional martial artists around the world. AudienceOur audience is virtually every martial arts facility in North America, professional martial arts instructors, personal trainers, martial arts consultants, fitness professionals, YMCAs, health clubs, ad agencies, key industry professionals and most companies offering a martial arts related product or service. Plus, Martial [...]
Grandmaster Jhoon Rhee, Father of Tae Kwon Do in America and a true martial art visionary, celebrated his 80th birthday at a gala given in his honor at the Caucus Room of he U.S. Capitol. The evening’s highlight was a demonstration of his martial arts skills to congressional members, the Korean Ambassador and a veritable [...]
One of the best ways to attract positive publicity to your school, and ultimately more students, is with media coverage. Positive media relationships are a critically important, yet often ignored aspect of running a successful martial arts school. The press release is a highly effective tool for getting your name out into your community. Learn [...]
In your view, how much time and effort should instructors invest in generating leads for new students? Tom Hopkins answers… A school owner’s most important investment of time and effort is to sell memberships. A major part of that effort is to become known as an expert, an advisor in physical fitness and [...]
Using the Intention to Serve to be a Great Leader You don’t have to work on leadership. What you work on is your spiritual intent. Not in religious terms, I’m not telling people what religion to believe. The basis of a plant, whether it is going to live or die, is in the roots. [...]
One of the challenges of martial arts professionals and school owners is a resistance to change. Do you believe in change, if it makes sense? Absolutely. The world is changing around us and if we aren’t able to adapt to that change, then we’ll perish. As Tony Robbins says, either grow or die. Just [...]
Renewing students from a short-term beginner program to a long-term Black Belt program is a process that occurs at virtually all martial arts school. How can martial arts instructors use pre-framing to make their renewal process smoother and more successful? Tom Hopkins answers… First, I think it’s very important that instructors show [...]
How do honesty, integrity and strong personal character help a martial arts instructor become a better leader? Zig Ziglar answers… You must have someone to lead before you’re able to lead. You must determine what your students want from life, and then try to help them. That’s the underlying purpose of the martial arts: enabling [...]
What would you recommend to martial arts school owners to improve their advertising? Jay Abraham answers… First, set very specific goals for your advertising. Make sure the ads are designed to be direct response and focused strictly on the reader, stating what is in it for him or her. Include a call-to-action [...]
What advice would you give martial arts professionals who want to achieve higher levels of success? Jean Claude Van Damme answers… The mind is the most powerful thing. Therefore, it is important for you to use your mind to be the best you can be. Use the power of your mind to maintain a healthy, [...]
What advice would you give instructors in the area of leadership, since they are leaders in their schools and communities? Tony Robbins answers… You don’t work on leadership, but your spiritual intent, and that’s not a religious reference. The roots determine whether a plant lives or die, likewise with leadership. When you recognize a great [...]
Mecklenburg Sees Similarities between National Football League and Martial Arts
Learn How these Three Legends of the Martial Arts Became the Original World Champions, Fierce Competitors, the Best of Friends and Role Models for All Students, Instructors and a New Generation of Fighters NAPMA and Martial Arts Professional is proud to bring you a rare treat – a gathering of eagles in modern martial arts [...]
Why I Love Martial Arts Fitness
I’ve recently been reflecting on the impact my programming has had on people and the difference between what I hear my students say today as opposed to when I taught only a traditional martial arts program. In the past, the compliments were mostly about how a child improved in school or how much more confident [...]
Protect your Assets with the Right Business Entity, Part 1
As I wrote in my August/September column, the best way to keep what you have is not to have anything in your name. To implement that strategy, you must choose the right business entity (or entities) to limit exposure of your assets to (successful) lawsuits and separate your asset ownership. This month, I’ll explain Sole [...]
When I served my three tours of military duty in Southeast Asia, we used multiple layers of defensive methods, or multiple redundancy defenses, to protect an installation. For example, my job as a dog handler was to be the first level of defense, encountering the enemy outside the perimeter of the installation. We were also [...]
