Building a steady stream of referrals in your martial arts school is one of the most efficient and effective sources of new students

Self-knowledge has always been the key to preparing for competition. Knowledge of your attributes, abilities,...

I was speaking to a school owner from a pretty typical suburb the other day, it was really entertaining, and I thought you might find it interesting as well (which he gave me permission to share with you). So, this gentleman, a nice, sharp guy, has been running his school for 14 years, and has been “stuck” at about $26,000 a month gross for the last seven years.

How important is truth in today’s world? As a salesperson, one of the biggest misconceptions of our profession is that we will say anything to make a sale. To the public, and sometimes to ourselves, it appears that the end objective is more important than telling the truth. That is just not true for the Conscious Salesperson. Our job is to find the benefits and value of our product or service for our prospects and tell them the truth. When it comes to making a sale, what are your...

Stephen Oliver: You’re one of the highest ranked Parker Kenpo black belts in the world, give us a little bit of background of your training and how you got started with your school in Fresno California

There are a awful lot of hard-working school owners who have dedicated themselves to their martial arts training, but who have neglected their martial arts business training and are now “paying the price” for the oversight. No one is born with the skills they need to operate a highly successful martial arts school. We must ...

When I first became a Taekwondo instructor, I claimed that my martial art is a philosophy that can be very instrumental in developing our youth through mental discipline and physical conditioning. However, I had a difficult time justifying to myself how punching and kicking could be a philosophy. In the early 1970’s, I was writing ...

What are some of the reasons so many people fail to achieve their goals?

There needs to be: 1) an expectation of high levels of referrals from every student and parent; 2) a view that this is a process to be managed, not left to happenstance; 3) an understanding that it is every team member’s job to contribute to stimulating referrals, and; 4) a frequent, constant measurement, to hold ...

He was America’s most gifted fighter. The winner of the top titles and records....