One of the marketing techniques I borrowed from the fitness industry is the 5-for-1-referral theory. The theory is that each new student you enroll in your fitness program will tell at least five other people about it. You probably have heard similar ideas in martial arts marketing, but I think it works especially […]
When someone calls and inquires about your martial art fitness programming, how do you handle the call? I’ve found that this is probably the biggest challenge most school owners face, when selling their fitness programming. They’ll run an ad to make the phone ring, but have no idea what to say when they have a […]
In my past articles, I’ve consistently stated that for you to have a successful martial arts fitness program you need to have proven results. The general public will not perceive your program as a high value program without them. By just having a kickboxing class, no matter how good you think it is, wont’ grab […]
I’ve recently been reflecting on the impact my programming has had on people and the difference between what I hear my students say today as opposed to when I taught only a traditional martial arts program.
In the past, the compliments were mostly about how a child improved in school or how much more confident he […]
I have found that, on average, a traditional martial arts instructor doesn’t necessarily make a good martial arts (MA) fitness instructor. The reason for this is because traditional martial arts and MA fitness are two completely different animals. Teaching traditional martial arts has very little to do with teaching martial arts fitness.
The elements that make […]
When martial arts school owners inquire about offering my Ultimate Bodyshaping Courses (UBC) at their schools, they’re usually focused on the added tuition the UBC can generate. This, of course, is where the majority of money is made, with many school owners doubling, or even tripling, their tuition revenue. What most school owners don’t realize […]
