Martial Arts Professional Magazine

How many hours a day is your school busy generating revenue? Is it four hours, or maybe six, if you offer an after-school program? Fitness kickboxing can add hours of revenue-generating time to your facility without having to cut or move any of your conventional martial arts classes.

Martial arts schools have a limited amount […]

In last month’s column, I addressed the importance of teaching a kickboxing introductory class and why the introductory instructor should focus on three primary objectives: safety, building rapport and making sure students have fun.
These three objectives are most important, but don’t treat your fitness kickboxing student like second-class martial arts students. Take the time to […]

Creating a long-term fitness program in your martial arts school is not as hard as you think. Most likely, you already have one in your conventional martial arts program. All you must do is sell it differently to the adult fitness market than you would to typical prospects looking for conventional martial arts.
Fitness students want […]

The biggest misconception about martial arts fitness programming is that it’s not possible to retain students or to upgrade them to higher priced programs. The reason is that students’ needs are not being served-and those needs are very different than a martial arts student’s. You must convince fitness students that your program provides many long-term […]

When promoting your fitness-kickboxing program, don’t make the mistake of promoting what students won’t want, instead of what they do. The more you promote the activity of kickboxing, instead of the results, the fewer students you will attract.
If you ask 100 adults, “Would you like to do martial arts or fitness kickboxing, or lose weight […]

The reason so many martial arts schools have trouble teaching effective fitness kickboxing is because conventional martial arts and fitness kickboxing are two completely different animals. Teaching conventional martial arts has very little to do with teaching martial arts fitness.
The elements of a good fitness kickboxing class are not the same as a conventional martial […]

After launching Cardio Karate during 1996, I realized that it attracted students with completely different needs. They didn’t come to class to learn martial arts, but to lose weight and become healthier.
If those students continued to eat junk food, however, then they wouldn’t have received the results they wanted, regardless of how good the workout […]

It’s time to talk about fitness, more specifically, martial arts fitness; teaching, marketing and making it work for you. No, fitness kickboxing is not dead. In fact, many schools currently have thriving adult fitness programs. The big difference is there are many people that will teach you how to make an after-school program work, but […]

1) Make sure that everyone who enters your fitness classes is properly screened to ensure that they are physically capable of handling the class.
2) Students need to be brought slowly into the program with some type of introductory class, so the instructor can get to know students and evaluate their fitness level. This is also […]