The Power of Testimonials
By Jim Graden • Jul 18th, 2008 • Category: Fitness Kickboxing, Martial Arts ManagementIn my past articles, I’ve consistently stated that for you to have a successful martial arts fitness program you need to have proven results. The general public will not perceive your program as a high value program without them. By just having a kickboxing class, no matter how good you think it is, wont’ grab the attention of the fitness and weight loss market, unless you have proof that your program works.
This is the main reason so many of my UBC sponsor studios have such great success. From the very beginning, they have a multitude of testimonials with “before and after” photos that prove the success of the Ultimate Bodyshaping Courses (UBC). You must have proven results, such as the following testimonials, to have success in fitness. Testimonials have proven time and time again to be the best marketing tool, especially in the fitness industry.
From Erik Heydman, Northwest Martial Arts, Gardnerville, Nevada
“My wife was the one who wanted to get in shape, so I thought I would surprise her by signing both of us up for the UBC. I thought we could spend some time together; and all those extra pounds I was carrying around weren’t really helping me anyway.
“At the five week mid-evaluation, I couldn’t believe that 26 pounds were just gone. Michelle and I could really see our bodies changing. We were both so encouraged.
“We could never have imagined the total transformation in only 10 weeks. I lost a total of 23.25 inches and 48 lbs. I can do things now that were memories of my youth. We are still having a great time and going regularly; and Michelle looks and feels great also. The UBC has changed my life. We can’t thank you enough. Again we say Thank You!”
From Jennifer Lewis, Dinh’s Martial Arts, Murray, Kentucky
“I went to college, was married, had two children and managed to gain 35 pounds!
“It was clear to me, in the first week of the UBC, how amazing this program is. I made it through the first week, following the plan exactly. After five weeks, I had lost 10 lbs., 4% body fat and 12 inches. I was losing inches all over: stomach, hips, thighs and even my ankles and wrists! It was an amazing difference and gave me more confidence and determination to finish and get into the fit, healthy shape I had been.
“At 10 weeks, I had lost 18 lbs., 7% body fat and a total of 21 inches. I’m stronger, healthier and my body is in great shape, especially for a 34-year-old mother of two. I have improved my self-image; I feel better physically and mentally. The UBC has given me the foundation to build and sustain a healthy way of living. It’s just the beginning. The UBC has given me a new life and I’m going to live it!”
From Amy Otten, JJ Fitness, Sioux City, Iowa
“WOW! I feel like a million bucks! I neglected to take care of myself after my two sons were born. It was the middle of May, and I, of course, wanted to buy some new summer clothes. I refused to spend money on clothes, other than the size 5/6, I had worn previously. The next day I saw an advertisement in the paper for the UBC. My husband thought I was crazy, since I had invested so much in exercise videos, with many of them still in their original boxes. As with anything in life, all it takes is a decision - and that’s all it took.
“I am so pleased with the results from the program. I lost 24 inches overall and 17 lbs.; my clothes fit and I am back to my original 5/6! I feel great and have extra energy to take care of my two boys. I have continued in the maintenance program five days a week and, within a couple of weeks, I will be taking the coaches’ training course to help others achieve their fitness goals and changes for life. Thank you, UBC, for such an incredible program! Your dedication to excellence is making a difference for so many! God bless.”
Jim Graden: Seminole, Florida’s Jim Graden is internationally recognized as a
martial arts fitness pioneer. Jim developed Cardio Karate, the NAPMA
Fitness Kickboxing Certification, The Ultimate Bodyshaping Course
(UBC), and UBC for Kids. He’s also the president of the Project
ActionFoundation. He can be contacted through NAPMA.com.
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