I am 24-year career law enforcement officer. I am currently a training director….
By MAPro Readers • Jun 17th, 2008 • Category: Letters to EditorMr. Colasanti,
I am 24-year career law enforcement officer. I am currently a training director for one of the Department of Homeland Security agencies. I am a life-long martial artist and have recently been invited to use an approximately 800-square-foot space to provide my self-defense services.
In the past, I have taught students in their homes, but I have always wanted to operate a martial arts school. Only one of my current students will join me at my new school, so I will be starting small. I do not teach traditional martial arts. I teach 18 or older, males and females, a combination of self-defense and fitness. I have no intention to train children. (I have a five-year-old daughter and triplets boys who are three-year-olds, so this is enough exposure to children.)
I am sure I know the answer to my question, but I still must ask it.
Is NAPMA really for me and will it really help?
Sincerely,
Steven Mosley
Combat Hard Fitness & Fighting
Rob Colasanti’s Response
Dear Mr. Mosley,
Sounds like you’re moving farther into the world of professional school operations. Congrats! You know there’s never been a better time in history to own or operate a martial arts school. We’re now starting to see million-dollar single locations pop up. The key, however, is to get the best information you can find, get as much of it as you can possibly afford. Then, IMPLEMENT, fiercely!
It doesn’t matter if you’re teaching all kids, or all adults…or both. Doesn’t matter what style you teach either. The bedrock principles for running an effective, highly profitable martial arts school are virtually the same, despite these variances. You have to become a “Black Belt” in the areas of marketing, sales, systemization, retention and quality. The truth is that NAPMA helps you with all of these areas and many others - EVERY SINGLE MONTH. The investment you’ll make in NAPMA is very small, but the return on your investment will be very large, if you’ll simply put our service to good use.
Yes, I do think NAPMA is for you. Actually, I think joining our association is the smartest thing you can do right now. You want to start off strong, hit the ground running and avoid many of the common mistakes that have held so many others back. NAPMA will help you trim years off your learning curve and get you up to speed quickly. I suggest you visit napmafreeoffer.com to start today.
I wish you good luck…as you build the martial arts school of your dreams.
Rob Colasanti
President, NAPMA
MAPro Readers
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Of course My. Colasanti will tell you joining NAPMA is the best move you can make. Thats what I tell all potential students coming into my school as well. And why…because it is absolutely true. I am in a similar situation with you, starting out part time and small (975sq.ft.). I have been a NAPMA MI member for 1 year now. Let me just say one thing. I just didn’t know what I didn’t know. And no I did not make that up. Joining NAPMA has opened my eyes to a whole new world of possibility. Using the tools NAPMA has provided will get me to a full time school operator status in the near future. But even if full time is not your goal NAPMA is still a good idea. Breaking even without good marketing and sales strategies is not as easy as it seems. My suggestion, Go for it. You really have nothing to lose. Especially since you get about $2,000 in bonuses when signing up. Those bonuses alone can take you a way.