In last month’s column, I addressed the importance of teaching a kickboxing introductory class and why the introductory instructor should focus on three primary objectives: safety, building rapport and making sure students have fun. These three objectives are most important, but don’t treat your fitness kickboxing student like second-class martial arts students. Take the time [...]
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To transform nothing into something of value, you must first start with ideas and imagination. Now, it might be difficult to consider ideas and imagination as nothing. Yes, they aren’t tangible, but I think an idea that becomes a business, a new vaccine or a miracle product is more than nothing. Think of it, ideas [...]
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The legendary martial artist, movie and TV star and founder of the World Combat League and th Kick-Start Program shares the secret of this success. In part 2 of his interview with Stephen Oliver, Chuck Norris discusses his early martial arts training. As with many martial arts great of his decade, Chuck was first exposed [...]
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A reader of this column sent me an email recently, thanking me for a column I had written on getting outside the box. She then told me how she had lost focus for a while, but had turned things around. She encouraged me to write a column on staying focused. I immediately thought of my [...]
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Grandmaster Jhoon Rhee, Father of Tae Kwon Do in America and a true martial art visionary, celebrated his 80th birthday at a gala given in his honor at the Caucus Room of he U.S. Capitol. The evening’s highlight was a demonstration of his martial arts skills to congressional members, the Korean Ambassador and a veritable [...]
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One of the best ways to attract positive publicity to your school, and ultimately more students, is with media coverage. Positive media relationships are a critically important, yet often ignored aspect of running a successful martial arts school. The press release is a highly effective tool for getting your name out into your community. Learn [...]
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If you are going to be an effective leader, the focus has to be on how you are going to serve. That attitude completely changes the way you come across. To be an effective communicator or instructor, you have to know your audience. That’s number one. Who is in the class today? What do they [...]
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It is not often that we take our RMCAT training on the road, but some time ago, Mr. Ernie Reyes asked us to bring our armored assailant, adrenal-stress-driven, scenario-based program to his school in California. Naturally, we were both pleased and proud to do so. To many of us Ernie Reyes is known for his [...]
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As a school operator, you will eventually begin to add staff and, as your school grows, that will likely not only involve hiring administrative support, but also adding assistant instructors and possibly even head instructors. As a single school expands beyond 200 active students, or as you branch out into a second, third or [...]
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Wealth never rewards wimps! Money only moves because of courage. You must have the courage to act on your ideas. Ask yourself: “What do I need to do right now to improve my business that I have not had the courage to do before?” To help put things into perspective, let me give you an [...]
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How to decipher the curriculum conundrum? The question remains, how do you most effectively structure your class schedule to make the best use of your time and have the best student outcomes? Obviously, I’m not advocating or suggesting that you should eliminate classes for younger students, but, in so many schools that are following [...]
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