NEW: Review the Entire Issue
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Success Story
New Credit Card Processing Policies Crippling Martial Arts Schools All Across the Nation
Over the last several weeks, we’ve had several high level members of the National Association of Martial Arts Professionals contact our offices about disastrous experiences with MasterCard, Visa and their credit card processing. Basically, these huge companies have refused to accept business from school owners from across the United States. The problems have begun with […]
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Video News
Recession Self Defense for Martial Arts Schools! Part #1
Recession Self Defense for Martial Arts Schools! Part #2
The Final Word
Is Martial Arts Instruction a Real Job?»
When I started in martial arts over 41 years ago, I never would have imagined martial arts would become my profession rather than just my passionate hobby.
When I founded Mile High Karate in 1983, it was an alternative to using my degree in International Economics to landing a job in banking or working for a […]
School Growth Potential
Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 10»
Part 10: The Anatomy of an Ad: Body Copy, Part 6, Unique Selling Proposition (USP)
Why Would They Say “No”?
When someone is reading your ad or other marketing material, they are having a conversation with themselves . They are naturally skeptical of you, after all, you’re trying to “sell them something,” and they will be […]
The Science Of Fighting
The 40 Most Common Mistakes Fighters Commit, Part 5»
17. When fighters stand and fight upright during the entire fight, unless they are very tall, this type of posture demonstrates a lack of disciplined movement skills and often sets them up to be easily hit. For example, if you are short, then you would not stand upright to fight a much taller opponent.
18. Many […]
Reality Check
Understanding Adrenal-Stress Effects, Part 1»
I want to relate some of the very powerful effects that adrenal stress has on the human mind and body. As an instructor, you must understand how the adrenal reaction can affect a student’s ability to defend himself during an actual encounter.
We ask applicants to our RMCAT self-defense course if they have ever been assaulted […]
Fitness Kickboxing
Teaching an Introductory Lesson—Part 2: Teaching Basic Boxing»
In last month’s column, I addressed the importance of teaching a kickboxing introductory class and why the introductory instructor should focus on three primary objectives: safety, building rapport and making sure students have fun.
These three objectives are most important, but don’t treat your fitness kickboxing student like second-class martial arts students. Take the time to […]
Fitness Track
Controversial Exercises, Part 6»
In this series of columns, I’ve addressed the topic of so-called controversial exercises that many martial arts instructors have been doing for years, but those exercises may lead to student injuries. Now, I want to address, perhaps, the most controversial exercises of all, “ballistic stretches.”
Ballistic stretches can include the swinging leg-lifts to the front and […]
Beyond Technique
Crossing the River»
Un our journey through life, it may at times seem as though we’re passing through a great jungle, devoid of civilized comforts, safety nets and hospitality. Where huge trees of worry take root in the soil of aspiration and shed used leaves, which create a carpet of urgency, pushing us along.
At some point in our […]
The Psychology of Success
Professionalism Done the Right Way With Brian Tracy; Part 2»
In the final episode of this martial arts-specific interview, fellow Black Belt and world-renowned “professional” imparts a wealth of knowledge on a wide variety of significant topics. Addressing The Seven Key Result Areas in selling and in management; the 80/20 Principle; the zero-based thinking, and more; we present to you… Master Brian Tracy.
MABusiness: One of […]
Expert Tips & Tactics
The Other Side of Strategy»
Last month, I told you how I moved away from the deck. This month, I want to take the role of devil’s advocate: How can I return to the deck again?
If you’ve ever read Michael Gerber’s business book, The E-Myth, then you know that most of us who opened martial arts schools were technical experts […]
Rotating Column
Stay Focused on the Big Picture»
Someone sent me an email recently, thanking me for writing a column on operating outside the box. She told me how she had lost focus for a while, but had made improvements. She encouraged me to write a column on staying focused.
I immediately thought of my varsity golfing days at the University of Minnesota, many […]
The Radical Left
Does the Martial Arts Industry Own the Anti-Bullying Market? Some questions and stats, and one awesome resource.»
I am always stunned when I read the statistics on bullying in America. I’m also too often disheartened by news stories about youth violence, triggered by some form of bullying or hazing.
During the years, there has been much talk about bullying and the martial arts, but I wonder how much the martial arts industry knows […]
Internet Secrets to Grow Your School
Where you Use your Keyword Counts!»
In my previous column, I explained how to determine the optimal key phrase for your Web site as well as some online tools to help you with this process. As I have already mentioned, Search Engine Optimization is selecting keywords (or key phrases) that rank your Web site higher in the list of search engine […]
Your Success Coach
Your Greatest Resource — You!»
Our goal this month has been to remind ourselves how important it is to influence ourselves on a regular basis to stay motivated to do the right things at the right time.
Plus if we do not learn the skills of motivation how can we get our support team motivated to do whatever it takes in […]
